Senior Brand Manager - Consumer Engagement

Senior Brand Manager - Consumer Engagement?? New York City | Hybrid (3 days in office, non-negotiable)?? Salary: $120,000 - $160,000Ready to elevate your career and join a global leader in sexual wellness? At LifeStyles, we're on a mission to redefine the category and drive innovation in the sexual wellness industry.We're looking for an experienced Senior Brand Manager to lead consumer engagement across our SKYN® and LifeStyles® brands in North America.What You'll Do:Lead full-funnel consumer engagement strategies - drive awareness, consideration and conversion across all platforms.Own media planning - manage paid, earned and owned media, with a strong focus on digital and social channels.Drive performance marketing - optimize strategies with data-driven insights, track brand performance and make necessary adjustments.Manage e-commerce - innovate pricing, optimize product content and tailor media for platforms like Amazon and other retailers.Partner with creative teams to deliver compelling, engaging content that resonates with consumers.Own the brand P&L - track performance against targets and manage budgets efficiently.Collaborate cross-functionally - work closely with sales, product development and other teams to ensure brand consistency.Manage agencies - oversee media and e-commerce agency performance, ensuring alignment with business goals.Lead and coach team - mentor and guide direct reports to success.You're a Fit If You: Have 7+ years of brand management experience in consumer goods, with expertise in consumer engagement, media planning and e-commerce (Amazon & ). ? Hold an MBA and bring a general manager mindset - ability to think strategically and drive business growth. ? Are data-driven, with experience using tools like Nielsen, Numerator and e-commerce platforms for performance tracking and optimization. ? Have a strong digital and social media background and experience with full-funnel marketing strategies. ? Thrive in a fast-paced, entrepreneurial environment and love cross-functional collaboration. ? Are a creative problem solver, able to innovate independently and drive impactful results.Why Join Us?At LifeStyles, we're committed to fostering an inclusive, diverse workplace where all employees are respected and empowered. We celebrate diversity and offer equal opportunities for all candidates regardless of race, gender or background.If you're excited to be part of an innovative and fast-growing company, apply today and let's make an impact together!?? Apply Now!Given the high volume of applications, only shortlisted candidates will be contacted.

Created: 2025-02-04