Senior Marketing Communications Manager

About UsBAGGU is a design focused bag company based in San Francisco, California. We are a small but hard-working team of people dedicated to making bags and accessories for playful everyday living.For more information on our company visit us at or follow us on Instagram and TikTok @baggu.Please note that info@ is used for Customer Experience inquiries - please do not use this channel for Application inquiries.About the RoleBAGGU is looking for a Senior Marketing Communications Manager to join our growing marketing team! The Senior Marketing Manager will be a key leader within the marketing team, responsible for overseeing and executing comprehensive marketing campaigns across all customer touch points. This role will provide marketing support company-wide and leading BAGGU's communications strategy.Location and Working HoursRemoteOpen to CA, OH, IL, NJ and NY based candidates10am - 6pm PTResponsibilitiesBuild marketing calendars that support sales goals for all BAGGU revenue channelsCreate and direct marketing communications strategies that resonate with diverse audience segments across all marketing touchpointsEstablish measurement frameworks and KPIs to assess marketing effectiveness across channelsCollaborate with creative, sales, product development, stores, and customer service teams to ensure cohesive strategy implementationProvide marketing support to various departments within the companyIdentify and evaluate new marketing channels and opportunitiesManage public relations efforts & inbound inquiriesManage the Digital Marketing Manager and Social Media Marketing Manager, ensuring cohesive and effective digital marketing effortsRequirementsMinimum of 7 years in strategic omni-channel marketing, with 3+ years managing communications for a high-visibility brand with engaged audiencesProven track record of developing and executing successful marketing campaignsProficiency in digital marketing tools and reporting on marketing KPIsAbility to think strategically and make data-driven decisionsProven experience scaling marketing teams and operations in high-growth environmentsExcellent communication and interpersonal skillsDemonstrated success in public relations, including media relations and issue resolutionInterested in the ever-evolving landscape marketing, keeping up with new trends and best practicesHighly organized and able to work both independently/cross-departmentallyStrong leadership skills with experience managing team membersEnthusiastic and eager to grow and learn with the companyBenefitsRemote workPTOHealth insurance401(k)Commuter benefitsWFH stipendEmployee discountYoga classPay Transparency$120k BaseExempt (not eligible for OT)

Created: 2025-02-03