Consumer Insights Manager

Consumer Insights Manager W2 Contract - 3 months to cover a Leave of Absence (Potential for extension)ONSITE Ridgefield Park, NJOverall Responsibilities:Partners with relevant business teams to provide an understanding of Consumers usage and behaviors across their Consumer Experience Journey for assigned business.Work in partnership with the Cross Category Senior Director in managing research projects related to Corporate Marketing priorities.He/she gathers and analyzes consumer data and supports cross functional teams with their strategies and tactics. Develop trends reports on Corporate Marketing key initiatives.Analyze CRM dashboards to improve the quality of CRM programsLeverage Secondary/Syndicated research and Conduct Primary research to actionable insights.Independently manage most research, with support and guidance from manager on more complex studiesSecondary: Gather and analyze secondary data sources to address business issuesPrimary: conduct research to understand and predict consumer behavior, e.g.,Qualitative: focus groups, ien-home ethnographies, 1-1 interviews, etc.Quantitative: brand health research. concept tests, usage & attitude studies, post purchase, etcManage full scope of Research Projects including:Deeply understand business issues and specific questions to address them. Develop comprehensive research brief, that includes detailed learning areas and action standards, with stakeholder buy-inDetermine and recommend best research methodology to address business questionsIdentify best vendor through appropriate RfP process (multi-vendor proposal review)Help negotiate best price with vendor(s), and manage internal finance process approvalsManage research vendor from research design (including sample, questionnaire, discussion guide), field work, analysis, reporting and presentation delivery; ensuring data accuracy throughout studyAnalyze and interpret data in Excel and create crisp, insightful PowerPoint chartsDeliver strong learning, in story-like presentation format that addresses all research objectives and includes actionable recommendations within needed timelines.SUCCESS REQUIREMENTSStrong Business Acumen to appropriately probe and fully understand business issues to tackle and provide meaningful, impactful recommendationsAbility to confidently engage different levels and multi-functional stakeholders (up to VP level)Research and Analytical CapabilitiesComprehensive, up to date research and analytical techniques and methodologies (notably Primary research, quantitative and qualitative). Syndicated research (e.g., Nielsen, NPD) experience a plusSuperior Consumer focused Insights and research experience; e-comm experience is a plusAbility to effectively manage projects under very little supervision to achieve team goals and complete work assignments within established time framesVendor / Team ManagementEvaluate via RFP best vendor for each project. Manage vendor to ensure clear goals, research capabilities and learning delivery within timeline and budget for high ROI.Communication & Technical skillsExcellent interpersonal communication, engagement and influencing skillsStrong verbal and written communication skills to effectively convey learning and actions to takeStrong proficiency in development of PowerPoint charts and full decks. Strong Excel skills to review, calculate and analyze data. Proficiency in Tableau visualization a plus.Personal Attitude, CollaborationsHigh confidence, proactivity and positive go-getter attitudeStrong bias for action, sense of urgency and results orientationAbility to work calmly and productively in high time pressure situationsAbility to cultivate strong collaborative working relationships and contacts within CMI work group, across other company functions and with external organizationsMinimum RequirementsBachelors degree in business administration, marketing, product management, sales, or related field.5-8 years experience in market research, marketing, trade marketing, product management, sales or related field - analyzing consumer data and providing insights that drive business, including research methods and statistics. Mix of Client and/or agency side experience.5-8 years experience analyzing consumer data and providing insights that drive business, including research methods and statistics. Mix of Client and/or agency side experienceMust be able to synthesize secondary research and provide perspectives; ability to leverage Secondary/Syndicated research and Conduct Primary research to actionable insights to address business issuesVery well versed & eager to learn - able to produce excellent research results & analysesPreferred RequirementsMasters degree in business administration, marketing, product management, sales, or related field preferredCapable of running own research using DIY tools.

Created: 2025-02-02