Marketing Manager

About GroundfloorGroundfloor is a neighborhood hub designed for work, connection, and community. We create spaces that bring people together"”whether for deep work, shared meals, or lively events. As we grow, we're looking for a Marketing Manager to help shape and execute our marketing strategy, ensuring we reach the right people, tell compelling stories, and build a brand that resonates.About the RoleAs our Marketing Manager, you'll be responsible for driving awareness, engagement, and growth across multiple channels. You'll lead everything from brand storytelling and content marketing to paid acquisition and community engagement, making sure Groundfloor continues to attract and retain the right members. This is a generalist marketing role"”perfect for someone who thrives on variety, is both creative and analytical, and enjoys building a brand from the ground up.Key ResponsibilitiesBrand & Content StrategyDevelop and execute a brand marketing strategy that strengthens Groundfloor's identity and drives engagement.Create and oversee a content calendar, ensuring consistent messaging across email, social media, and other platforms.Craft compelling storytelling and campaigns that communicate the value of Groundfloor to potential and existing members.Growth & AcquisitionLead multi-channel marketing efforts, including email, paid social, website, and partnerships to drive new memberships.Identify and test new growth opportunities, optimizing for conversion and retention.Manage and track marketing budgets, ensuring efficient spend and strong ROI.Community & Member EngagementBuild and execute retention and loyalty initiatives, ensuring members stay engaged and active.Lead email & SMS marketing efforts, keeping members informed and excited about what's happening at Groundfloor.Support local marketing efforts for new locations, ensuring strong brand presence in key markets.Performance & OptimizationTrack and analyze marketing metrics to understand what's working and where to improve.Optimize marketing campaigns through A/B testing, audience segmentation, and creative iterationOwn reporting on key marketing KPIs, making data-driven decisions to improve strategy.Who You AreExperienced Marketer3-5+ years in a marketing role, ideally in brand, growth, or community-driven businesses.Creative & StrategicYou can tell compelling brand stories while also thinking about data and performance.Multi-Channel GeneralistYou're comfortable working across email, paid social, content, and community marketingData-DrivenYou love tracking results and making decisions based on insights.Community-OrientedYou understand what makes people connect and how to build authentic engagement.Self-StarterYou thrive in a fast-paced environment, taking ownership and executing efficiently.Nice to HaveExperience with membership-based or subscription businessesBackground in hospitality, lifestyle, or community-driven brandsFamiliarity with tools like Klaviyo/Mailchimp, Meta Ads Manager, Google Analytics, or Attentive

Created: 2025-02-02