Contract SEO Specialist with Health & Wellness ...

About Wellbel:Wellbel is a physician-formulated, purpose-driven wellness brand dedicated to providing natural solutions for hair, skin, and nail health. We're seeking an experienced SEO Specialist to optimize our digital presence, drive organic growth, and ensure visibility across search engines, AI platforms, and YouTube. Candidates with native English proficiency, a proven track record in copywriting, and a basic understanding of health and wellness supplement regulations (FDA/FTC) are preferred.Responsibilities:SEO Optimization:Conduct in-depth keyword research to identify opportunities for Wellbel's website, blog, and product pages.Develop and execute on-page SEO strategies, including optimizing metadata, internal linking, and schema markup.Collaborate with the content team to ensure blogs and product descriptions are optimized for targeted keywords.Create and implement a strategic backlink-building plan to boost domain authority and rankings.Optimize Wellbel's digital presence to improve visibility on platforms like ChatGPT, Google Bard, and other AI tools where users search for hair supplements.YouTube SEO Support:Optimize Wellbel's YouTube content, including video titles, descriptions, tags, and thumbnails, to improve rankings and engagement.Use tools to track video performance and refine content strategies.Research trending topics and keywords to guide the development of new YouTube video content.Regulatory Awareness:Ensure SEO efforts respect the language and claims permitted in the health and wellness space, aligning with FDA and FTC guidelines.Work with Wellbel's team to fact-check and incorporate compliant terminology into SEO-optimized content.AI Integration:Optimize Wellbel's presence on AI-driven platforms like ChatGPT, focusing on improving searchability for queries related to hair supplements, thinning hair solutions, and wellness products.Research and suggest innovative ways to improve brand discoverability through AI tools.Performance Tracking:Use tools like Google Analytics, SEMrush, Ahrefs, and VidIQ to monitor performance, track KPIs, and adjust strategies based on data insights.Regularly report on SEO growth, YouTube engagement, and AI visibility metrics to the team.Requirements:Experience & Skills:SEO Expertise: 5+ years of experience in SEO for blogs, websites, and YouTube.AI Optimization Knowledge: Familiarity with ChatGPT, Jasper, or other AI tools to enhance brand visibility.Regulatory Awareness: Basic understanding of FDA/FTC guidelines for supplements and ability to apply compliant strategies.YouTube SEO: Proven experience optimizing video content for YouTube using tools like TubeBuddy or VidIQ.Analytics Skills: Proficient in Google Analytics, SEMrush, Ahrefs, or similar tools.Writing Collaboration: Ability to guide content teams with SEO-optimized keyword research and best practices.Preferred Qualifications:Experience in the health and wellness or supplement industry.Demonstrated success in improving organic traffic and YouTube rankings.Creative problem-solving mindset and ability to innovate within the SEO space.Paid Assessment:As part of the application process, select candidates will be asked to complete a small writing assessment. The symbolic reward for completing this assessment is $50 USD, paid via PayPal. Please provide your PayPal email upon applying. (This sum is not indicative of future compensation or salary.)

Created: 2025-02-02