Marketing Specialist - Advertising, Social Media and ...

Job Title - Marketing Specialist - Advertising, Social Media and ExperientialLocation - New York, NY (Hybrid)Duration - 12+ months Must have creative background, strong in MS Office Must have social media and event and experiential experience Agency background over corporate background preferredJob Description The Marketing Specialist role sits within the Client Organization in Client's Marketing and Franchise Development group. Our mission is to bring U.S. Personal Banking products to life through powerful and engaging creative and experiences, supporting Client's mission of enabling growth and progress. This individual will flex across Advertising, Social and Experiential workstreams and play a key role in developing and executing best-in-marketing with a focus on the Cards business and the Client/AAdvantage portfolio.Key ResponsibilitiesCollaborate with internal teams to support business objectives and execute campaigns in advertising, social, and experiential channels. Support the development and implementation of advertising and social media campaigns, including support for insights and research, contributing to brief development, and creative execution. Assist in the development, trafficking and tracking of creative assets across channels Work closely with agency partners and vendors to manage timelines and ensure output aligns to Client's brand guidelines and stakeholder feedback Help ensure consistency across all touchpoints, including out of home, social and experiential formats to create a cohesive consumer experience Support research to understand consumer sentiment, positioning strategy, and campaign effectiveness. Prepare updates and materials for internal meetings with key partners, develop presentations for senior leadership, and track performance to inform optimization strategies. Support the planning and execution of experiential activations, including event coordination and onsite support Other job-related duties may be assigned as requiredQualifications3-5 years of experience in advertising, marketing, or brand strategy, with exposure to digital, social or experiential marketing. Familiarity with creative development processes, including briefing, asset production and trafficking. Strong communication and organizational skills with the ability to manage multiple projects and meet deadlines. Experience working with agencies or vendors is a plus. Effective & collaborative team player with proven ability to manage multiple projects simultaneously Organized, thoughtful, analytical and detailed oriented Passion for creativity, marketing and delivering exceptional experiences. Bachelor's degree in marketing advertising, communications, or a related field preferred, or equivalent work experience.Dexian is a leading provider of staffing, IT, and workforce solutions with over 12,000 employees and 70 locations worldwide. As one of the largest IT staffing companies and the 2nd largest minority-owned staffing company in the U.S., Dexian was formed in 2023 through the merger of DISYS and Signature Consultants. Combining the best elements of its core companies, Dexian's platform connects talent, technology, and organizations to produce game-changing results that help everyone achieve their ambitions and goals.Dexian's brands include Dexian DISYS, Dexian Signature Consultants, Dexian Government Solutions, Dexian Talent Development and Dexian IT Solutions. Visit to learn more.Dexian is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status.

Created: 2025-02-02