Digital Automotive Program Manager

Our client, a digital agency, is looking for a Program Manager to join their team. Direct hire / full timeHybrid - Onsite 3-4 days in Laguna Beach$80-$100kOverview:We are looking for a Program Manager to join our team to manage a lead generation tools that can be plugged into their website, giving them more opportunities to connect with online shoppers and drive interest and conversion. The job responsibilities include, but are not limited to the following:Responsible for overall program oversight, operations and accountable for program strategy & health. The certified dealer tools program includes individual programs to support trade-in tools, messaging (chat/SMS) tools, test drive tools, inventory syndication tools and potentially more tools as the program expands.Program Awareness and CommunicationCommunicate all program details, changes and actions required to certified program vendors, client, and regional teamsProgram GrowthDrive program growth through improvements to KPIs, enhancements to the program strategy & tactics, and identifying / consulting the client on overall program enhancementsClient Relations: Manage client relationships, and proactively engage them, while serving as the SME for across all digital channels with a focus on digital tools & websiteMeasurementLead the effort to define, measure, and tell the story of digital tool conversions and effectivenessReporting and AnalyticsDefine, measure and manage the program performance through use of analytics and reporting tools and provide client key insights on performance of contentVendor Integration and ManagementManage vendors to ensure they are meeting program benchmarks, adhering to brand and program standards, servicing in-program dealers as expected, maintaining required integrations and delivering all required reporting in a timely mannerAccount PlanningMap quarterly goals to track key initiatives and program goals are being metThis is a client facing role which requires a polished and professional demeanor and the ability to lead meetings and present to teams/groupsDESIRED SKILLS & EXPERIENCE:3+ yrs. Account Management experience with a proved track record of successMust understand and excel in the consulting environment and how to engage clients with a "can do" attitudeNeed a solid understanding of the digital marketing landscape, automotive digital marketing background is preferred by not required Detailed & functional expertise in Microsoft Office Suite, with an advanced skill set in Microsoft Excel (i.e. creating complex spreadsheets, including use of Pivot Tables and graphs)Must be self-motivated, possess strong phone skills and be able to thrive and multi-task in a busy environmentExcellent communication and presentation skills are expectedProject management skills: ability to juggle multiple projects, adapt to changing/conflicting priorities, and breakdown strategy into work tasksImplementation experience with analytics platforms such as a web reporting tool and tag management software is a plusExperience with ecommerce and automotive dealer operations is a plusCritical thinker who can problem solveExcellent written/verbal communicationAbility to work independently and is a motivated self-starterDetail-oriented and organizedCollege degree is a requirement

Created: 2025-02-02