Head of Product Marketing

About the JobOur client is a leading innovator in the digital payments space, focused on creating a seamless bridge between traditional financial systems and the next generation of digital infrastructure. They are passionate about transforming how the world uses money, enabling faster, safer, and more private transactions for both consumers and merchants.Job OverviewThey are seeking a Head of Product Marketing to lead the marketing strategy across two key audiences: merchants and the crypto ecosystem. This role is a mix of strategic and hands-on work, focused on both product and brand marketing with the goal of driving growth, increasing engagement, and enhancing market awareness. The ideal candidate will have a proven track record in both B2B and B2C marketing, particularly in fintech, payments, or crypto-related industries.Key ResponsibilitiesLead the strategy for marketing to both merchant executives and the crypto community, driving engagement and growthManage and mentor a small team, with plans for expansionCollaborate with Product, Sales, and Engineering to align marketing with product launches and customer needsDevelop and execute campaigns, including managing event strategies to boost brand presencePosition the company as a thought leader in digital payments and crypto through engaging contentUse data and analytics to optimize marketing efforts and ensure strong ROIQualifications5-7 years in product marketing, ideally in fintech, payments, or crypto, with Senior Manager or Director-level experienceProven success in marketing to both B2B and B2C audiences, with expertise in merchant and crypto strategiesStrategic mindset with hands-on campaign execution and team management experienceStrong track record in driving customer engagement and acquisition through data-driven marketingExperience in leading and mentoring teams

Created: 2025-02-01