Brand Director

Four Roses Distillery, is seeking qualified candidates for the position of Brand Director, based in Lawrenceburg, KY reporting to the CEO. The BRAND DIRECTOR role is pivotal in driving the development of cutting-edge strategies and brand-building programs for our dynamic brand portfolio. The ideal candidate will have a proven track record in brand management, a strategic mindset, and the ability to lead cross-functional teams to achieve business objectives. This position conducts job duties in a manner that demonstrates a strong food safety culture which ensures the safety and quality of our products.Major ResponsibilitiesInnovative Brand Strategy Leadership, Insights and KPIsAligned with Four Roses business objectives, develop and execute innovative and comprehensive brand strategies that increase brand awareness and drive sales within Four Roses brand portfolioCollaborate with executive team and senior management to ensure strategic alignment.Establish long- and short-term brand and business goals, oversee design, planning, execution and achievement of brand growth and market shareLead development of Four Roses Brand Portfolio strategies and development and activation of new line extensionsInspire robust marketing plans that are: Based on strong business analytics, Innovative and reflective of strong growth and brand-building principles, Creative and motivating, Grounded in consumer, shopper, and trade insightsCollaborate with R&D, design, and production team to bring new products to market.Analyze data to identify trends, opportunities, and threats; translate insights into actionable strategiesMonitor key performance indicators (KPIs) to track brand performanceAdjust strategies based on performance metrics and market conditionsAnalyze financial data to ensure profitability and ROIAssume accountability for the plan and profit delivery of the portfolio within the USBrand Research and Industry TrendsOversee market research to gather consumer insights and competitive intelligenceConduct annual Brand Audit and other marketing related research projectsDirect all market research activities; monitor progress, adjust as necessary to align brand strategy with overall annual marketing strategyEvaluate research findings to understand and accurately anticipate consumer response to formulate effective marketing campaigns resulting in increased product visibility and sales growthSet the direction of the brand and anticipate shifts in the business to adapt strategies as necessary; ability to learn, asks the right questions to gain knowledgeUnderstand the competition and maintain our point of differentiation, review market research of competition and trends, consumer demographics, buying habits, and preferencesInitiate new trends, seek out opportunities to change customer perception and market share to position the brand competitivelyPlanning and BudgetingProvide short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market dataDevelop short- and long-term budget planning through annual Department budget creation, achieve financial objectives of Four Roses through scheduling expenditures; analyzing variances; initiating corrective actionsWork effectively with the finance team to ensure optimal resource allocation across markets and activitiesManage external agencies to ensure on-time and on-budgetEnsure delivery of brand profit targets for each regionMarketing/Direct and Indirect Communications/Public RelationsDevelop and manage brand communication strategiesOversee the creation of marketing materials, including advertising, PR, and contentEnsure consistent messaging across all channelsSupport & Collaboration with Sales FunctionWork closely with sales leadership to align marketing strategies with regional sales goals; Conduct regular planning sessions, refine, adapt, and optimize strategies and enhance marketing effectivenessDevelop integrated sales and marketing campaigns that drive regional growthCollaborate on customer engagement strategies to enhance brand loyalty and drive salesEnsure marketing initiatives support sales objectives and vice versaDevelop customizable marketing plans that can be adjusted to address the unique needs and opportunities of each regionShare market research and consumer insights with the sales team to inform regional strategiesDevelop sales enablement materials tailored to regional markets; coordinate with sales to allocate available marketing resources effectively across regionsProvide sales teams with marketing tools, training, and support to enhance their effectivenessWork with sales to develop and maintain strong relationships with key customers and distributorsManaging and Enhancing Brand ValueDefine and manage the brand portfolio architectureEnsure consistency and coherence across all brand touchpointsDevelop guidelines for brand usage and positioning while ensuring inclusive, and socially responsible/ ethical marketing practices and activities that reflect diverse consumer needsEnsure brand consistency of external promotion of marketing and sales tools/advertising/product design, etc. are within brand guidelinesUltimate gatekeeper maintaining Four Roses long-term vision of brand equityOversee POS program, sets parameters to reduce waste; evaluates maximization of resourcesDevelop and plan brand marketing and advertising campaigns/programs resulting in brand awareness and valueOversee digital asset management system used to store, share and search assets in-houseDevelop and execute digital campaigns to drive brand awareness and engagementMeasure and report on the performance of digital marketing activitiesWork with the Product Packaging Team and lead new product development branding, deliberate and review new product packaging and launchesOversee product launch strategies and executionDevelop strategies to enhance brand visibility and sales at the point of purchase; monitor and analyze the effectivenessCollaborate with sales teams to optimize in-store and online merchandisingLead digital marketing efforts, including social media, SEO, and online advertisingProvide oversight, strategy/vision for Four Roses Visitor CentersQualificationsRequired CompetenciesStrong analytical skills and the ability to turn "insights to actions."Strong verbal and written communicator who can create clear images through wordsStrong interpersonal skills and ability to operate effectively in a collaborative matrix.Strong results orientation, with a track record of superior financial performancePositive, trustworthy, genuine character with excellent reputationHigh energy, positive attitude, team player; leads cross functional teams/builds relationshipsCollaborator/Networker; demonstrates ability to pull from and leverage diverse thinking, ideas, and viewpoints from across the business to build an optimal solution(s) and approachStrategic Thinker/Data Driven and analytical ability to distill and synchronize various data sources to develop fact-based and strategically sound recommendations; committed to measuring impact and optimizing ROIConsidered a marketing expert, understands how to define customer and consumer targets, and develop product portfolios and positioning that address their needs. Knows how to build and execute effective marketing campaigns, delivering support for sales, and driving adoption of marketing tools and resourcesDisplays innovative and creative ideas based on solid market research, executes with focused financial resultsKnowledge of media production, communication, and dissemination techniques and methods; social networking sites/digital spaceHigh level proficiency in MS Office SuiteExceptional knowledge and execution of structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar in writing and verbal communication skillsExcellent ability to manage multiple tasks on deadline, highly organized, results driven project manager, focused attention to detailFinancial/budget management skills, P&L understanding and proficiencyStays on top of industry trends in marketing and consumer psychology, demonstrates knowledge of latest industry news and informationGlobal mindset with passion for working across cultures. Demonstrates a global perspective as well as knowledge of local and regional business concepts and practices. Values diversity of cultures, thinking, and disciplines to deliver objectivesRequired Education and ExperienceMust be at least 21 years of ageBachelor's Degree in Business, Marketing, Communications, or related fieldA minimum of 8 years of progressive marketing experience in the alcohol beverage industry in brand management, field marketing, consumer insights, digital marketing, product development, media, and/or other related areasExperience successfully building and leading a high performing team.Demonstrated experience in developing, executing, and managing brand plans.Experience working with and managing outside agencies (promotional, creative, research, branding, media, etc.)Demonstrated ability to develop and execute innovative "big ideas" that grow brandsAbility and willingness to travel 35%-50% of the time, including some weekends. Must have flexibility in travel schedule in year 1 of position if more travel is required for market acclimation. Travel should decrease to some degree after year 1Preferred Education and ExperienceMaster's Degree in Business and a minimum of 10 years marketing experience

Created: 2025-01-31