Senior Marketing Research Analyst

Title: Senior Marketing ResearcherLocation: Hybrid in Columbus, OHSalary$100,000-$145,000Key Responsibilities:Conduct primary and secondary market research to provide insights for strategic marketing decisions and process improvements.Analyze competitive and market data to create actionable business recommendations.Manage ad-hoc custom research projects and produce regular monitoring reports.Design and execute market research projects, presenting findings and actionable insights to stakeholders in Marketing, Sales, and Product teams.Perform qualitative and quantitative research, synthesizing results into meaningful insights and recommendations.Evaluate competitors' strategies, messaging, and customer experience, offering insights to inform business decisions.Data Analysis and Reporting:Use data from multiple sources to identify patterns and trends, generating actionable insights.Integrate data from various research efforts into cohesive findings, delivering impactful visual presentations.Collaborate with teams to address strategic business challenges using data-driven approaches.Serve as a trusted advisor on market research methodologies and best practices.Stay informed about industry trends, identifying opportunities to enhance business performance.Qualifications:Bachelor's degree in marketing or a related field (advanced degree preferred).5+ years of experience conducting market research5+ years of experience analyzing market insights and competitive intelligence.Expertise in market research, data analysis, and reporting.Proven ability to manage multiple projects and meet deadlines.Familiarity with the scientific technology or information market is a plus.Skills:Strong verbal and written communication.Ability to simplify complex data for non-technical audiences.Problem-solving, organizational, and project management skills.

Created: 2025-01-31