Social Media & Brand Manager

About Us:At Lug, we believe in creating functional, fashionable, and fun solutions for everyday life. From bags that keep you organized to accessories that make travel a breeze, we're passionate about bringing joy and efficiency to our customers. As a dynamic and fast-growing company, we thrive on innovation and collaboration"”and we're at the forefront of delivering creative marketing campaigns and engaging social media content. We're currently seeking an experienced and strategic Social Media & Brand Manager to join our team in Kissimmee, FL.Role Overview:As the Social Media & Brand Manager, you will lead and shape Lug's social media strategy, overseeing content creation, campaign execution, and platform management. Your role will focus on enhancing brand visibility, driving engagement, and fostering meaningful connections with our community. You will manage a team, collaborate across departments, and leverage insights to develop innovative, impactful campaigns that align with Lug's brand values and growth objectives.Key Responsibilities:Social Media Strategy & Leadership:Develop and oversee a comprehensive social media strategy across platforms including Instagram, Facebook, TikTok, and emerging channels.Lead the team in creating engaging, on-brand content that drives awareness, engagement, and conversions.Stay ahead of industry trends, incorporating best practices and innovative ideas to maintain a competitive edge.Content Management & Campaigns:Guide the team in planning, scheduling, and executing social media content, including posts, stories, and events.Oversee campaigns for product launches, seasonal specials, and major brand events, ensuring consistency across all channels.Ensure compliance with brand guidelines and partner requirements (e.g., Disney, QVC, TSC).Community Engagement:Develop strategies to grow and engage Lug's online community, including the Official LugLife Facebook Group.Monitor and respond to community feedback, fostering a positive and inclusive brand image.Use data and analytics to refine engagement strategies and measure success.Cross-Functional Collaboration:Work closely with the graphics, marketing, and partnerships teams to develop campaign assets and drive creative initiatives.Manage relationships with external stakeholders for collaborations, events, and promotional activities.Team Development & Project Oversight:Mentor and manage the social media team, providing guidance and support to achieve high-performance results.Maintain a rolling content calendar and ensure alignment with broader marketing themes and initiatives.Oversee the use of tools like Figma and social scheduling platforms for efficient project management.Qualifications:5+ years of experience in social media strategy, management, and campaign leadership.Proven track record of delivering innovative and effective social media campaigns.Exceptional organizational and project management skills, with the ability to manage multiple priorities.Strong leadership and team management capabilities.Expertise in social media platforms, analytics tools, and content creation tools (e.g., Figma).Excellent communication skills and ability to collaborate in a fast-paced environment.What We Offer:Competitive salary and benefits.Discount on company product and $300 Annual gift card to use on company productsProgressive Paid Time Off based on seniority (up to 5 weeks per year).Fitness Wellness Program - Free Fitbit and Monthly Prizes.

Created: 2025-01-31