Marketing Manager

The Marketing Manager will oversee campaigns, social media, and events, focusing on driving high-quality leads for the company. This role demands B2B marketing experience in the technology sector. The ideal candidate should be comfortable in technical environments, possess a solid understanding of software engineering, and excel in analyzing and optimizing campaigns to meet strategic goals.Key Responsibilities:Campaign Management•Plan and execute multi-channel marketing campaigns for digital advertising, email, and events to drive engagement and lead generation.•Develop data-driven strategies that align with business objectives and cater to our Ideal Customer Profile (ICP) needs.•Partner with internal teams to align campaign messaging with broader company objectives.Social Media and Influencer Marketing•Oversee the development and execution of targeted social media strategies.•Identify and collaborate with influencers to expand reach and engagement.•Monitor trends and analytics to optimize content and strategies.Event Management•Plan and coordinate events, including virtual and in-person formats, to drive lead generation and brand awareness.•Collaborate with external vendors and internal stakeholders to ensure seamless event execution.•Analyze event performance and incorporate learnings into future strategies.Copywriting and Content Development•Create and refine compelling copy for ads, landing pages, and the company website to engage technical audiences and drive conversions.•Ensure all content aligns with the company's brand voice and messaging.Brand Awareness and Messaging•Develop strategies to increase QASource's brand visibility and awareness in key markets.•Craft messaging that resonates with the target audience and effectively communicates QASource's value propositions.•Collaborate with stakeholders to ensure all messaging aligns with customer needs and market trends.Performance Analysis•Conduct thorough analyses of campaign performance metrics to generate actionable insights and optimize results.•Utilize tools like Google Analytics, HubSpot, and LinkedIn to assess ROI and improve campaign efficacy.Team Collaboration•Work cross-functionally with Design, Advertising, Marketing Operations, and Production teams to ensure cohesive execution of marketing strategies.•Collaborate with sales teams to develop sales enablement materials.•Work with product teams to ensure that services are effectively communicated.QualificationsSkills•Copywriting: Proficient in creating persuasive and technically nuanced content tailored to sophisticated audiences.•Marketing Automation: Skilled in leveraging automation tools, ideally HubSpot, to streamline campaign execution and optimization.•Social Media and Influencer Marketing: Demonstrated ability to grow engagement through targeted social media and influencer marketing strategies.•Campaign Management, Analysis, and Optimization: Expertise in end-to-end campaign execution and data-driven refinements.•Sales Enablement: Capable of creating marketing strategies and materials that support sales objectives.Additional Requirements•Experience: oAt least 5 years in marketing with a proven track record in B2B demand generation, content strategy, and campaign execution. Experience in the technology or software industry is strongly preferred.•Technical Expertise:  oWorking understanding of software engineering. oProficiency with marketing operations and analytics tools. oStrong analytical skills for deriving actionable insights from complex datasets.•Personal Traits:  oCreative, solution-oriented thinker with a high degree of intellectual curiosity. oStrong communication and interpersonal skills to effectively collaborate with cross-functional teams. oAbility to thrive in a fast-paced, dynamic environment while maintaining focus on results. oAdaptable and proactive problem-solver with a customer-centric mindset.Compensation and BenefitsSalary Range:$85,000 - $95,000 per annum Perks:Health, vision, and dental benefits.Flexible PTO.401K.Profit sharing.Plus:Our clients are category leaders, so you get to interact with only the best, cutting edge companies.We continuously improve, so you get variety in your work and to see yourself grow.We are a small innovative team, so you get to see the direct impact of your work.We have flex time (and other benefits) so you get to have a good work-life balance.We are like family so you get a collaborative work environment.

Created: 2025-01-31