Director of Ecommerce

DIRECTOR OF ECOMMERCEJOB SUMMARY: The Director of ECommerce will lead the development and execution of strategies to grow the company's online presence, optimize the digital customer experience, and drive eCommerce sales. This role will oversee the digital commerce platform, manage cross-functional teams, and ensure alignment with broader marketing and sales objectives.KEY RESPONSIBILITIES:Strategy Development and Execution:Develop a data-driven ecommerce strategy and vision for the DEVELOPLUS portfolio of brands to achieve revenue growth, profitability and market share goals.Analyze market trends, consumer behavior, and competitive landscape to identify opportunities for growth.Establish short- and long-term eCommerce goals and KPIs.Website Management and Optimization:Oversee the eCommerce website's functionality, design, and user experience (UX) to ensure seamless navigation and purchase processes.Lead A/B testing, personalization strategies, and other optimization initiatives to enhance conversion rates.Manage relationships with external vendors and technology providers.Digital Marketing Integration:Collaborate with marketing teams to align eCommerce efforts with digital advertising, SEO, email marketing, and social media campaigns.Drive traffic to the site through strategic digital marketing initiatives.Monitor and report on campaign performance to inform future strategies.Data Analysis and Reporting:Utilize analytics tools to monitor site performance, user behavior, and sales trends.Create detailed reports and dashboards to share insights with stakeholders.Use data to inform decision-making and continuous improvement initiatives.Team Leadership and Development:Lead and mentor a cross-functional eCommerce team, including roles in content creation, UX/UI design, digital marketing, and IT.Foster a culture of collaboration, innovation, and accountability.Customer Experience Focus:Continuously enhance the customer journey across digital touchpoints.Develop strategies to improve customer retention, loyalty, and satisfaction.Budget and Financial Management:Manage the eCommerce budget, ensuring optimal allocation of resources.Work closely with finance and operations teams to forecast sales and inventory needs.QUALIFICATIONS:Bachelor's degree in Business, Marketing, eCommerce, or a related field (Master's degree preferred).Experience:7+ years of experience in eCommerce, with at least 3 years in a leadership role.Proven track record of driving eCommerce revenue growth and managing digital platforms.Strong experience scaling up ecommerce revenueExperience with eCommerce platforms (e.g., Shopify, Magento, Salesforce Commerce Cloud).Familiarity with digital marketing tools, analytics platforms, and CRM systems.Skills:Strong analytical and problem-solving skills.Excellent leadership and team management abilities.Proficiency in project management and cross-functional collaboration.In-depth knowledge of SEO, SEM, and online advertising best practices.Exceptional communication and presentation skills.PREFERRED QUALIFICATIONS:Experience in the Consumer Packaged Goods (CPG) industry.Familiarity with international eCommerce strategies and marketplaces.WORK ENVIRONMENT:This position requires a combination of remote and office-based work, with occasional travel for conferences, vendor meetings, or team collaborations.

Created: 2025-01-31