Director, Visual Communications and Content

About Us:We are a rapidly growing franchise acceleration company with a mission to help the best people purchase the best franchise brands in the United States by connecting motivated entrepreneurs with successful franchise opportunities. As part of our growth strategy, we are seeking a highly experienced and creative Director of Graphic Design, Creative, Content Marketing, and Video Production to lead and elevate our marketing and brand initiatives across all channels. This is a high-visibility, leadership role where you will shape the visual and creative direction of the brand while managing a team of talented designers, content creators, and videographers. This role is equally as strategic, data-driven, and results-oriented because creativity only works if it gets results.The RoleFranchise FastLane is seeking a leader to oversee our Creative and Content teams, composed of Graphic Designers, Video Producers and Content Producers. The ideal candidate will be responsible for leading the creation, management, and production of all our visual communications, content strategy and design solutions for a variety of uses including digital marketing, sales enablement, website, email, earned and paid media, logo and brand design systems, brand campaigns, video & photography. You will also lead a multidisciplinary team of designers, writers, content creators, and videographers, ensuring the consistent execution of the brand's visual identity and creative vision. The role requires a mix of strong creative direction, project management, and hands-on design expertise. This role will coach and develop the team while leveling up our design and content execution - directly impacting the Franchisor, Franchisee, Partnership and Prospect experience. Your charge is to produce compelling content that aligns with the company's goals and engages our target audiences.This role reports directly to the SVP, Marketing and works cross-functionally with other members of the Marketing team as well as other internal teams across the organization, including but not limited to Sales, HR, Operations and the Leadership Team.Key Responsibilities:Creative Strategy & Leadership:Lead and develop the overarching creative strategy for all marketing initiatives, ensuring it aligns with the company's brand voice, objectives, and target audience.Oversee the creation of high-quality, on-brand visual and written content across all marketing channels (web, email, social media, paid media, print, etc.).Develop creative concepts, visual storytelling, and campaign strategies that effectively communicate the company's mission, values, and value proposition.Provide mentorship, guidance, and creative leadership to a team of designers, content creators, and video producers.Cultivate a culture of innovation and excellence within the creative team, driving continuous improvement and ensuring high standards of creative output.Content Marketing & Digital Strategy:Collaborate with Marketing and other internal teams to create content that supports the overall marketing strategy, including blog posts, case studies, white papers, email campaigns, landing pages, social media content, and video.Oversee content development for key marketing initiatives, from conception to execution, ensuring all deliverables are aligned with brand guidelines and meet business goals.Develop and execute strategies to increase engagement with our audience across digital platforms, including social media, web, email, and video.Implement core elements of the earned media plan, including PR and brand building activities and support owned and attended conferences.Graphic Design:Lead the design team in creating visually compelling assets, including graphics for web, digital advertising, social media, presentations, email templates, and print collateral.Ensure consistency and quality across all design work and ensure that all creative outputs align with the company's brand identity.Manage design workflows, prioritize projects, and collaborate with the team to ensure timely delivery of all creative assets.Create a visual and content design system that can be used to streamline work and create a more dynamic and clear set of assets.Video Production & Multimedia Content:Oversee the production of high-quality video content, including promotional videos, tutorials, explainer videos, product demos, interviews, and behind-the-scenes content.Manage the video production team's process from concept to delivery, including scripting, storyboarding, shooting, editing, and final production.Stay up to date with the latest video trends, tools, and techniques to ensure the brand's video content is innovative, engaging, and effective.Collaboration & Project Management:Work closely with cross-functional teams (including Marketing, Sales, Product, and Leadership) to ensure creative initiatives align with business objectives and are executed effectively.Manage multiple projects simultaneously, ensuring deadlines are met and the quality bar is extremely high.Ensure all marketing materials meet high standards of design and adhere to brand guidelines.Manage the creative team's resources and budgets to ensure projects are completed within scope and on time.Qualifications:8+ years of experience in creative design, content marketing, video production, and/or a related field, with at least 3 years in a leadership or director-level role. Education: Bachelor's degree in graphic design, Marketing, Communications, or a related field (Master's degree or additional certifications in design or marketing is a plus).Having worked in a CPG or SaaS company is a plus.Strong portfolio showcasing expertise in graphic design, content creation, and video production across a variety of mediums and platforms.Experience managing and mentoring creative teams.Skills:A self-starter with excellent problem-solving skills and the ability to prioritize and drive results in a fast-paced environment with shifting deadlines.The ability to multitask and meet deadlines with attention to detail and clean execution.Outstanding follow-up, organization, and time management skills.Proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro, InDesign, etc.) and other design tools.Expertise in digital content creation, social media marketing, and video production.Excellent understanding of creative direction, brand development, and visual storytelling.Strong project management skills with the ability to manage multiple projects and deadlines in a fast-paced environment.Exceptional communication skills with the ability to collaborate effectively across departments.Knowledge of SEO and content marketing best practices for web and social media.There is no relocation assistance for this position

Created: 2025-01-31