Associate Brand Manager

Position SummaryCountry Life is a leader in supplements within the natural channel and sold through e-commerce and conventional outlets. We offer a full range of vitamins, minerals and specialty supplements that are non-gmo, gluten-free and of superior quality in formulations. Our diversified portfolio allows folks to stand up for their health and power their greatness every day. Biochem is our line of nutritious protein powders that focus on high quality formulas such as whey, plant and collagen.The Associate/Senior Associate Brand Manager, in conjunction with the marketing team, will lead the growth and development of both the Country Life and Biochem brands. They will develop, implement and manage marketing activities to maximize sales for Country Life supplements and Biochem protein powders and nutritionals.Position ResponsibilitiesCategory & Brand PortfolioAssist in:Managing the Country Life and Biochem product portfoliosPlanning and activating brand positioning effortsManaging new product development, including product ideation, development of product briefs, packaging development and creative directionWorking through product lifecycle managementPreparing and activating marketing brand plans as well as support plans for platform launchesProviding copywriting and design directionMaintaining product list/catalogue informationCoordinate mailings and deliverables to other departments by working with trade marketingBusiness Planning & Financial AnalysisAssist in:Performing ongoing financial analysis marketing programs and new product launches against established KPIsPulling retail data on monthly basis (Spins, Nielsen, E-Commerce)Assist customer service with customer product inquiries and maintain FAQ reportResponsible for database maintenance and new product entry - SPINS and ClearCut dataPerform competitive analysis across categoriesE-Commerce/Social Media & PR Agency EngagementMaintain up-to-date product/attribute information on E-Commerce websitesProvide copy for all new products for Country Life and Biochem websites plus product updatesCoordinate the development of digital campaigns such as influencer programs and social postHandle all PR/Digital Media product and/or information requestsCross Functional Team ManagementCollaborate with cross functional team: Product Development, Regulatory, Sales, Customer Service, QA/QC, Supply Chain, Operations plus external agencies: Digital/PRHelp provide Sales with the tools and knowledge to be effective (PowerPoint Presentations, Sales Collateral, Comps, Data, etc.)The above is not intended to be an all-inclusive list of responsibilities. Other activities may be assigned as required by management.QUALIFICATIONSExperience/Requirements:2-3 years prior experience (CPG marketing, retail or agency environment a strong plusSupplement experience is a plus (Natural and/or Conventional) or strong knowledge/passion for the categorySuccess Traits:Entrepreneurial, roll-up-your-sleeves type of personHighly analytical (ability to derive insights from data)Creative thinker (ability to assess or analyze a situation and derive optimal path for action)Self-motivated (high level of drive and commitment to an objective)Organized and detail-orientedHigh level of accountabilityAnalytical with strong experience with consumer data (IRI, Nielsen, Spins, etc)Creative & Strategic ThinkerBuild effective relationships with key internal and external partners = Team PlayerStrong Work EthicStrong verbal, written and executive presentation skillsEducation and Certifications:Bachelor's Degree, MBA preferred

Created: 2025-01-31