Marketing Manager
Robert Half - Concord, MA
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Our professional services client is looking to hire a Marketing and Business Development Manager with 4+ years of relevant experience. This is a fully onsite position in the Concord MA area that can go to a 4/1 hybrid work schedule after 90 days. Salary is up to 120K depending on experience.The Marketing and Business Development Manager will be responsible for overseeing the implementation of business objectives for sales and marketing and executing the firm's marketing activities. The Marketing and Business Development Manager will be responsible for increasing market presence, building a pipeline of potential new clients, and building professional and client referral relationships to achieve firm goals. ResponsibilitiesMaintain and develop partnerships with professionals and other groups to establish business and referral relationships.Work closely with other team members to analyze key business drivers and develop action plans to optimize opportunities that drive the business forward.Manage presentations and events to ensure details are effectively completed and presentations and events are fully and successfully executed.Develop ideas to design new or improve upon existing marketing materials for targeted audiences and practice areas.Create a tracking system to monitor and report on progress with leads from marketing channels, clients, and referral sources.Maintain marketing channel ROI's and lead statistics.Standardize analytics reporting.Work with established vendors to develop and improve upon existing marketing materials for targeted audiences, such as blogs, newsletters, and email marketing campaigns.Oversee the social media and event calendar and ongoing and upcoming projects and programs.QualificationsBachelor's Degree.4+ years of Marketing experience within a professional services firm.Experience working with HubSpot, social media, Canva, and WordPress is required.Must have the ability to work successfully in an ever-changing work environment.Must have strong organization and prioritization skills.Must have excellent written communication, proofreading, and copywriting skills.Demonstrated willingness to go above and beyond and deliver exceptional service.Experience with tracking, monthly ROI reports.
Created: 2025-01-30