Director, Media

Are you ready to embark on an exciting journey where your talents are valued, and your potential is limitless? At Deerfield, we believe in fostering a culture of excellence, where every team member is empowered to make a difference and contribute to our collective success.Deerfield is the marketing and communications partner of choice. Purpose-built to scale with our clients, our specialist teams craft stories that matter and bridge meaningful connections to advance healthcare products to the people who need them most. Our full-service capabilities are rooted in storytelling and powered by technology to deliver focused strategy, optimized execution, and tangible outcomes. Further, our flexible working model allows us to scale and grow alongside our clients - whether providing expert consultation, serving as a strategic executional partner, or acting as full agency of record. We are built to serve and designed to deliver.Position SummaryThe Director, Media spearheads and directs the strategic formulation of media plans that intricately allocate budgets across diverse channels, aligning seamlessly with client marketing objectives. This entails leading in-depth market analyses and harnessing deep insights into customer behavior to discern the most appropriate channels, spanning both traditional and digital landscapes. Furthermore, the Director orchestrates ongoing plan refinement and optimization, ensuring nimble adaptability to evolving market dynamics. This position is the voice of the client, and can speak eloquently about the strategy, objectives, plan, and expected results. Positioned as the mastermind behind the client's media strategy, they drive transformative business outcomes while also mentoring and guiding their team towards strategic acumen and professional elevation.Key ResponsibilitiesTechnical ExpertiseLead and manage the media team, optimizing workflows and capabilities while mentoring planners in direct response and brand marketingAlign clients' media strategies with business objectives and execute cross-channel media planning and buyingLeverage data to identify target audiences, select optimal media vehicles, and calculate ROI for effective campaignsPlan, negotiate, and execute online and offline media strategies within budget, ensuring quality and timely deliveryConduct campaign analyses to drive performance improvement and deliver actionable insightsCollaborate directly with clients to ensure alignment with their goals and provide seamless serviceUtilize advanced media tools for response forecasting and decision-making, driving impactful resultsProvide strategic leadership in media planning negotiations, new business initiatives, and long-term growth opportunitiesClient CentricLead the team in understanding clients' brands, objectives, and media strategies to create actionable plansProvide strategic guidance, counsel, and promptly address feedback to enhance client satisfactionEstablish and nurture strong client relationships, serving as a trusted advisor in media strategy and navigationFoster collaboration with media partners to advance clients' business objectives and secure long-term partnershipsEngage in active communication with clients, offering timely updates and aligning initiatives with their goalsTeam LeadershipFoster a culture of transparency, open communication, and goal alignment, ensuring collaboration across the teamBuild mid-level client relationships, passionately representing the agency's values and driving impactful outcomesLead by example to inspire excellence, ensuring the team operates cohesively and effectivelyProvide strategic guidance and unwavering support, empowering team members to navigate intricate media planning challenges with sophistication and confidence while serving as the driving force behind team collaboration and goal alignment, fostering synergy and a culture of excellence within the department; oversight of at least one direct reportPlay a pivotal role in junior-level recruitment and onboarding of new team membersCommunicationEngage actively with clients and media partners, ensuring clear communication of project status and objectives, organization and responsiveness to drive client satisfactionProvide counsel and promptly respond to feedback, demonstrating proactive leadership and commitment to client satisfactionBuild rapport with media partners to advance clients' business interests strategically and establish relationships based on trust and respect, essential for long-term partnershipsGuide the team towards achieving business objectives through strategic communication and proactive managementCollaborationBuild strong, cohesive teams with clients, media partners, and internal departments and collaborate to achieve shared goals, address issues and seize growth opportunitiesTake ownership of responsibilities, ensuring alignment with team and agency objectivesEstablish clear communication channels to foster trust and alignment to foster cross-functional collaboration and synergy with internal departmentsProvide leadership and management, coaching team members for performance and development and deliver media training to improve planning and execution, and present compellingly to stakeholdersCritical ThinkingFoster a culture of creativity and innovation, driving initiatives for groundbreaking ideas and developing unique concepts that captivate audiences while applying strategic thinking and analysis to solve challenges and develop forward-thinking solutionsLead brainstorming sessions, contributing fresh perspectives to inspire creativity and collaborate to refine and implement innovative solutionsStay updated on industry trends and emerging technologies, integrating advancements into strategiesCommunicate innovative concepts clearly and effectively to stakeholdersSolicit and incorporate feedback to refine strategies and enhance project outcomes, championing excellence and innovationEngagementChampion a culture of holistic well-being and fulfillment within the workplace to strategically promote purpose, energy, and mindfulness throughout the organizationFoster robust relationships and uphold a culture of flexibility, accountability, and securityProvide oversight and accountability for initiatives aimed at promoting work-life balance and professional growthQualificationsBachelor's Degree in relevant field7+ years advertising experienceMedia experience requiredExtensive online media experience required4+ years management experience preferredPharma Industry experience requiredRequired Skills Demonstrate a distinguished track record of steering teams to success through mentorship and development initiatives, while orchestrating high-impact projects that drive organizational growth and innovationBring extensive expertise in all media channels, leveraging advanced strategies to optimize overarching media presence and maximize return on investmentPossess in-depth knowledge of leading ad serving technologies and industry-standard platforms, ensuring seamless campaign execution and performance optimizationExhibit robust analytical skills, adept at discerning the effectiveness of media tools and technologies utilized by the media team, identifying areas for improvement and innovation to elevate agency's capabilities and market presenceMastery knowledge of media management & finance platform (Media Ocean - Prisma or equivalent) requiredStrong proficiency and the ability to provide coaching and management of junior team members managing media planning / buying end-to-end across several clientsStrong financial acumen requiredKnowledge of DoubleClick, Google Campaign Manager 360, Google Analytics 4, Vivvix, and other self-service platformsExpert know of Microsoft Excel / Google Sheets, Microsoft Powerpoint / Google Slides, Microsoft Word / Google DocsAt Deerfield, we are dedicated to building a diverse, inclusive, and authentic work environment, so if this role and our culture excite you, we encourage you to apply even if you do not have the exact experience or meet all of the requirements outlined in this job posting. Our HR team will review your resume and experience to see if you align at a different level or possibly better align to other open positions.Deerfield is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Created: 2025-01-30