Social Media Buyer | Hybrid in Plano, TX

Social Media BuyerHybrid in Plano, TX - 750243-months contract (Possible extension/conversion)MUST HAVE:2+ years of experience buying Meta, TikTok, Snap, and Pinterest.3-5 years of overall online advertising experience.About the role:Our client is looking for a Social Media Buyer who will set up, run, and continually optimize buys that meet and exceed media KPIs across national and local campaigns.Responsibilities:Develop sophisticated paid social strategies to acquire new customers.Launch and manage evergreen and seasonal campaigns, continually optimizing the buys in order to meet KPIs.Embody the team's test & learn culture by setting up in-platform experiments including alpha and beta experiments.Utilize offline conversion data to inform optimizations in-platform.Partner closely with the other members of the team to optimize across - not just within - media channels.Collaborate with the CRM team to develop first party audience strategies and deploy in platform.Present data and insights to a variety of audiences in an easy-to-understand way.Develop and deploy a roadmap in order to remain nimble as the industry landscape consistently changes (e.g. privacy safe environments, cookie deprecation, and routine deprecation of targeting capabilities).Work closely with creative teams to align ad assets with campaign goals and performance data.Regularly track updates across social platforms (Facebook, Instagram, TikTok, etc.) to ensure strategies align with the latest features and policies.Supports with additional projects as needed.Requirements:Bachelor's Degree2+ years of experience buying Meta, TikTok, Snap, and Pinterest.3-5 years of overall online advertising experience.Ability to learn quickly and easily adapt to a dynamic environment.Eager to be cross-trained in other paid media channels (paid search, programmatic, etc.).Authentic individual with impeccable integrity whose personal and professional values are consistent with company's mission, vision and values.Proficient in Microsoft Office Suite - Word, Excel, PowerPoint, Outlook.

Created: 2025-01-29