Marketing Director

Luye Pharma Group Ltd., founded in 1994 and listed on the main board of HKSE in 2014 (02186.HK), is a R&D driven specialty pharmaceutical company focusing on developing differentiated and "high barrier to entry" formulations. The company has state-of-the-art production facilities and R&D centers located in China, U.S.A. and Europe.Luye Pharma focuses on developing, producing, marketing and selling innovative pharmaceutical products in four of the largest and fastest growing therapeutic areas "” oncology, cardiovascular, metabolism and the central nervous system. The company has a portfolio of over 30 products. The business of Luye Pharma covers global main pharmaceutical markets including China, U.S.A., Europe, Australia, Japan, South Korea, and numerous APAC and LATAM countries. Luye Pharma has established a professional R&D system of international standard and reached international level in the area of new drug delivery system technologies such as microspheres, liposome and TDS. Luye Pharma is a fast-growing pharmaceutical company committed to advancing innovative therapies for Central Nervous System (CNS) disorders, with a primary focus on schizophrenia. Our pipeline includes promising new treatments such as Erzofri and Rykindo, which are set to launch in the U.S. market.With the vision of being one of the most respected global leaders in the healthcare industry, Luye Pharma will keep adhering to the road of innovation and internationalization, and endeavor to become one of the global leading pharmaceutical companies.Luye Pharma is seeking a strategic and results-driven Marketing Director to lead our efforts in the US pharmaceutical market, with a focus on the Central Nervous System (CNS) therapeutic area. This is a key leadership role responsible for developing and executing strategic and operational plans aligned with our global brand strategy.We are looking for a candidate with a deep understanding of the US pharmaceutical landscape, significant experience in launching new products, and expertise in the CNS marketplace, particularly within Schizophrenia.If you are a manager or Associate Director seeking career advancement, Luye Pharma offers you to showcase your expertise, develop your leadership capabilities, and enhance your career trajectory! Strategic Planning:Develop a comprehensive strategic plan for Erzofri & Rykindo in the US market.Design and implement an affiliate marketing and operational plan that aligns with the global brand strategy, focusing on building a robust brand presence in the US market.Build-up & manage portfolio and pipeline for US marketCollaboration and Execution:Partner with the US commercial team to execute both strategic and operational plans, ensuring both short-term and long-term goals are met.Field force support in terms of field ride-along, product training, promotional material developmentCollaborate with the medical affairs team to establish and manage an opinion leader network to enhance the company's reputation and influence.Work with cross-functional teams to champion and prepare for new product launches, including the execution of detailed launch plans for the US market.Market Analysis and Support:Provide strategic support for international business operations in the US, including market intelligence, market research, and actionable insights.Support the business development team in conducting market assessments and due diligence for potential in-licensing opportunities and M&A candidates.Basic Qualifications:Bachelor's degree or higher in Science, Business Administration, or a related field.At least 10 years of relevant work experience in the pharmaceutical industry, with significant expertise in the CNS therapeutic area.Extensive knowledge of the US pharmaceutical market, including strong experience and proven success in launching new products.Preferred Skills and Competencies:Strong data-driven approach and advanced analytical skills.Proficiency in strategic thinking and decision-making.Excellent interpersonal and cross-cultural communication skills.Expertise in relationship building, negotiation, and contract management.Skilled in market research, market intelligence, and preparing actionable insights.Proficiency in Microsoft Office and related software.

Created: 2025-01-29