Demand Generation Associate

Stein IAS is the original B2B marketing agency. Part of the fast-growing MSQ Group we drive revenue growth from brand to demand with blue-chip clients on a global scale.About the Role We're seeking a Demand Generation Associate to work with our team, based at our client's New York office. In this role, you will be responsible for growing and maintaining demand generation efforts through marketing automation platforms and CRM, collaborating with cross-functional teams, and driving multi-channel campaigns to enhance customer engagement.ResponsibilitiesDevelop and execute demand generation campaigns using marketing automation tools.Monitor and optimize campaign performance through AI, analytics, and personalization strategies.Design and manage automated workflows for onboarding, education, and nurturing.Collaborate with cross-functional teams to align campaigns with business goals.Maintain data accuracy and platform integrity in marketing tools.Provide training, documentation, and support for marketing processes.Create and manage landing pages and lead generation forms.Generate performance reports and insights for stakeholders.Coordinate with external vendors for seamless campaign execution.Stay updated on industry trends and best practices.Skills and ExperienceExpertise in email marketing, including HTML, segmentation, CAN-SPAM compliance, and B2B email marketing.Proficient with email marketing platforms and CRMs (e.g. HubSpot, Pardot, Salesforce).Bachelor's degree in a business-related field.Experience in Wealth Management, FinTech, or related industries preferred.Skilled in Microsoft Office 365 and Google Analytics.Ability to work in a fast-paced, dynamic environment.Strong project management and attention to detail.Collaborative, with excellent interpersonal skills and relationship-building abilities.Strong work ethic and a constant drive to learn and improve.Career DevelopmentBe part of a team that invests in your growth through:Structured, award-winning training programs; Investors in People, since 2008 & Princess Royal Training Awards)Mentorship opportunitiesAccess to cutting-edge marketing tools and technologiesJoin us and you'll be working at the forefront of B2B marketing with some of the industry's most advanced thinkers and the world's biggest brands.

Created: 2025-01-29