Growth Analyst (Retention)

CompanyDavid creates tools to increase muscle and decrease fat. Our first product is a protein bar. More broadly, David is a platform to develop high-protein, low-calorie, blood-sugar-friendly foods that are craveable.This is a compelling opportunity to join an exciting new food brand as we enter a critical growth stage. David is led by CEO Peter Rahal, the Cofounder and Former CEO of RXBAR ($600M exit to Kellogg in 2017). We have strong aspirations to become the most popular high-protein bar in North America and beyond.Role and Responsibilities:The Growth Analyst (Retention) will lead our retention efforts, leveraging data to identify opportunities to improve user engagement, reduce churn, and increase customer lifetime value. This person will execute data-driven strategies and measure their impact.Customer Segmentation:Analyze customer behavior data to segment customers based on purchase history, demographics, and preferences.Develop targeted retention strategies for different customer segments.Data Analysis and Reporting:Track key retention metrics, such as customer lifetime value (CLTV) and repurchase rate, and identify areas of improvement.Identify factors influencing customer retention and churn.Conduct cohort analysis to understand customer behavior over time.Use data analysis tools to uncover insights and trends in customer behavior.CRM Marketing:Design and execute customer contact campaigns, including email, SMS, and other channels, to engage and retain customers.Analyze campaign performance metrics to identify areas for improvement and optimize strategies.Customer Loyalty Programs:Assist in the development and implementation of loyalty programs to incentivize repeat purchases and increase customer engagement.Analyze loyalty program data to identify opportunities for improvement for promotional offers.What you'll bring:Analytical backgroundHigh IQ/intellectual horsepower and accurateA self-starting attitude with a love for executing on ideas and moving quicklyThe ability to operate independently while clearly communicating your priorities and initiatives to the rest of the teamHumble, self-aware, and curiousA desire to build an early stage CPG company with a mission to help people increase muscle and decrease fatStrong project management skills and comfort in leading and coordinating agency partners to execute on strategyPracticalities:This is a full-time role.Salary: $90-110k per year, inclusive of cash bonus based on attainment of company targetsCompany equity opportunity100% covered Health, Vision, Dental Insurance401(k)Additional perks, such as covered gym expensesSubstantial and required PTOWe work in the office 5 days per week in New York City - when culture lines up, it is fun to be in the office together.Application ProcessApplications will be evaluated on a rolling basis.The target start date for this role is Summer 2025.

Created: 2025-01-29