UCB Internship -- Marketing Peer to Peer

Internship Dates -- May 19 - August 1MUST be onsite May 19thCollege Education Level - Senior, MastersUCB is looking for an upper level undergraduate or graduate student to intern with the Dermatology Marketing Department within the Peer to Peer Function. Students must have an interest in business, pharmaceutical marketing, health & healthcare marketing, strategy, data analysis, science, relationship marketing, project management and product launches. The Peer-to-Peer HCP intern will work closely with marketing and field sales teams to support initiatives aimed at connecting healthcare professionals (HCPs) through educational programs and peer engagement. This role will offer an opportunity to gain in-depth knowledge of pharmaceutical marketing strategies, HCP engagement, and compliance in a regulated industry.Key Responsibilities:• Support the creation and distribution of educational materials, digital content, and presentations for HCP engagement.Own day-to-day HS/Portfolio Peer to Peer operational & logistics required for effective Project Management of key initiatives (i.e. ANF & Quarterly Planning submissions, Ad board & Congress logistics). • Assist in planning and coordinating peer-to-peer marketing events, webinars, and live engagements for healthcare professionals.• Collaborate with the marketing team to research trends and insights within therapeutic areas and identify key opinion leaders (KOLs).• Work with cross-functional teams (medical affairs, regulatory, compliance) to ensure content aligns with industry standards and regulatory guidelines.• Track program/event participation, engagement metrics, and feedback to assess program effectiveness and report results.• Conduct competitor analysis to benchmark our peer-to-peer programs and suggest improvements.Key Learning Objectives:Understanding Peer to Peer Marketing ConceptsGain a solid understanding of what peer to peer marketing is and how it differs from traditional marketing rolesCustomer Behavior Analysis: Learn to analyze customer behavior and the factors that motivate individuals to recommendCampaign Development: Acquire the ability to assist in creating and implementing peer to peer marketing campaigns, including setting goal and measured successContent Creation: Enhanced skills in creating engaging content that resonates with the target audience and encourages sharing among peersData Analysis & Reporting: Learn how to collect and analyze data from executional campaigns to assess effectiveness and make informed decisions for future strategiesProfessional Acumen: Gaining marketing and business acumen through exposure to various functions with UCB's matrix organization Feedback and Adaptation: Understand the importance of gathering feedback from health care providers and adapting marketing & P2P strategies accordingly.QualificationsUpper level undergraduate or graduate student studying business, strategic business or Master of Business Administration Comfortable working independently and as part of a team Strong written and verbal communication skills Detail-oriented, thorough, and methodical General knowledge of scientific research and statistics Specific Skills: ?Excel?PowerPoint?Word?Outlook?Communication and writing skills?Presentation SkillsCareer Path for Interns:Summer InternshipMarketing Associate or Associate Director, P2P Marketing (Upon graduating)TLL Lead or Brand Marketing Lead (rotation opportunity)Sales Associate (rotational opportunity)P2P or Marketing Director (promotional opportunity)

Created: 2025-01-28