Marketing Director

Job Description:As the Marketing Director at SAYN, you will be responsible for overseeing and executing marketing strategies that drive brand awareness, engagement, and customer acquisition.Key Responsibilities:Develop and implement marketing strategies to enhance brand visibility and drive traffic across various channels (digital, social media, email, etc.) and for several unique company sectors.Be the brand lead across all other marketing functions "” both in brand strategy, promotion and creativeStrategy implementation of a high-performing marketing strategy to improve business performance across on and offline channelsOversee marketing project management - keeping milestones and tasks on tight timelines and producing viable workback schedules for creative requestsIdentifying new business opportunities and providing actionable plans to the marketing department and sales teams, ensuring the continuous improvement of the company's marketing effortsWork with brands to build out asset libraries to be shared across direct to consumer and b2b channelsManage trade channel marketing including tradeshows and upkeep LinkedInDevelop and update sales and marketing collateral on an ongoing basis including new business pitch decks and education materialsCollaborate with the product and sales teams to ensure marketing initiatives align with business goalsCollaborate with external and internal team members on events to ensure successful brand launches and partnershipsAnalyze market trends and customer behavior to refine and improve marketing strategiesMonitor and report on marketing performance metrics to senior leadershipManage and allocate marketing budgets effectivelyStay up-to-date with the latest industry trends, marketing tools, and best practicesQualifications:Proven experience in marketing, with at least 5 years in a managerial or senior role.Strong understanding of digital marketingExperience with analytics tools and marketing automation platforms.Creative mindsetExcellent written and verbal communication skills.Strong organizational skills with the ability to manage multiple projects simultaneously.

Created: 2025-01-26