Marketing Consultant IV(Measurement & Insights team ...

Hybrid work environmentSupport the Measurement & Insights team focused on 3P measurement to design and execute measurement to demonstrate the value of Ads media solutions.Manage sales and 3P vendor relationships and initiatives.The Ads team is charged with building a new, outstanding ads organization to establish T-Mobile as the premiere platform for advertiser partners, and to drive advertising revenue. The measurement team is responsible for building audience insights and measurement solutions from the ground up, partnering closely with data science, consumer insights, product, and sales to understand core customer needs and develop both foundational and innovative solutions.Job Responsibilities:Evaluate advertiser campaign goals to recommend the appropriate Ads 3P and/or 1P measurement solutions.Manage day-to-day study execution with 3P vendors (e.g., sales request, POs/LOE, vendor intake, tag/MAID coordination, survey drafting (if applicable), monitoring in field, managing 3P relationships, analysis, reporting and actionable insights, presentation).Maintain outcomes database to build out benchmarks and learnings from completed studies.Contribute to vertical and category best practices and create scalable solutions across key client types.Support/own relationships with sales counterparts and make measurement recommendations to best illustrate successful outcomes, expand Ads relationship, and optimize campaigns.Educate internal and external stakeholders on measurement offerings and opportunities through learning agendas and experimentation.Collaborate cross-functionally and communicate effectively across multiple business functions (planning, account management, ad ops, product, etc.).Active involvement in identifying measurement needs/gaps, vetting potential 3P partners, and conducting POCs for evaluation.Track and monitor studies against budget, ensuring costs are pacing with departmental budget.Develop and partner with PMM/Marketing to create case studies and contribute to creation of larger initiatives such as Playbooks, best practice guides, etc.Identify and maximize efficiencies in rates/pricing, process, and communication with 3P vendors as well as internal teamsEducation:Bachelor's Degree (Required)Work Experience:7+ years advertising technology and digital marketing measurement experience5+ years partnership, strategic development and/or partner management experience5+ years experience in a customer-facing consulting roleKnowledge, Skills and Abilities:Expertise in efficiency or causal measurement such as Incremental lift, Brand lift, Geo lift, Matched Market testing, Multi-Cell testing, A/B testingDigital media measurement methodologies: Knowledge of attribution methodologies (MTA, MMM, test/control, etc.), A/B testing, demographic modeling, deterministic vs. probabilistic data layering.Direct experience with research services like Kantar, Nielsen, Circana, Foursquare, Cuebiq, Dynata, Attain, Adelaide, Tvision, Samba, VideoAmp, LoopMeProven analytical skills and data-driven mindsetKnowledge of quantitative and qualitative methodologiesData analysis and visualization software: Proficiency with one or more BI tools such as Domo, Looker, Power BI, Qlik, Tableau, AlteryxTechnology Requirements (I.E Programs, systems, etc: Airtable a plus.Preferred background/prior work experience? Experience partnering with third party vendors to conduct ad campaign measurement (brand lift, foot traffic, sales, reach/frequency/incrementality, etc.). Mix of client and vendor side experience is ideal. Experience in ad tech. Excellent project management skills and experience being individual contributor. Experience working with Sales.Priority soft skills: Effective communicator (verbal and written), comfortable in ambiguity, ability to handle changing priorities in a fast paced environmentEEO:"Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of - Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans."

Created: 2025-01-26