Director of Marketing and Customer Engagement

Company Description: National Secure Transport is an award-winning, fast-growing service provider with an ambitious mission to be the leading national provider of full-service cash management and related financial services in the cannabis space and beyond. Our services include cash-in-transit, cash vaulting, ATMs, and cashless payment systems. We currently offer our suite of services in 33 states and are expanding rapidly. We are an entrepreneurial company that moves quickly, works hard, and values team members who can operate tactically and strategically. Our core values include:Integrity: We are open, honest, ethical, and accountable.Customer Service: We serve our customers with empathy, transparency, and appreciation.Continuous Improvement: We seek ongoing improvement of products, services, and processes through incremental and breakthrough advances.Passion: We use our drive and commitment to energize, engage, and win.Teamwork: We are one team where all are welcomed and respected.If this type of company sounds interesting to you, please consider applying.Position Summary: Talaria and National Secure Transport are seeking a dynamic and innovative Director of Marketing and Customer Engagement to lead the development and execution of branding, customer outreach, and promotional strategies across both companies. This critical role will enhance our brand identity, craft impactful campaigns for both existing and prospective customers, and oversee the planning and execution of our trade show presence to maximize market visibility.A central responsibility of this position is organizing, reporting, and maintaining all customer data within Salesforce. This ensures data accuracy, streamlines marketing efforts, and supports informed, data-driven decision-making.The ideal candidate will bring a strategic mindset paired with hands-on execution capabilities and a customer-first approach. This role is pivotal in driving growth, strengthening customer relationships, and elevating our overall market presence.Responsibilities:Branding and IdentityDevelop and execute a cohesive brand strategy that strengthens the identity and market presence of Talaria and National Secure Transport across all platforms.Ensure consistency in messaging, design, and tone across marketing materials, digital channels, and customer interactions.Act as the brand champion, maintaining integrity in all internal and external communications and reinforcing the company's position as an industry leader.Campaign DevelopmentDesign and implement data-driven marketing campaigns to engage existing customers and attract new prospects.Leverage customer insights, market trends, and competitive analysis to craft personalized messaging that resonates with target audiences.Execute multi-channel campaigns across digital, print, email, and social media to maximize reach and impact.Trade Show and Event MarketingLead the strategy, design, and execution of impactful trade show displays and materials, ensuring professional and compelling representation of both brands.Coordinate participation in industry events, aligning objectives with branding and marketing goals.Analyze the performance of events to measure ROI and refine strategies for future participation.Digital Marketing LeadershipOversee the company's online presence, including website management, SEO/SEM strategies, and social media channels, ensuring alignment with brand goals.Develop and implement a content marketing strategy to establish thought leadership, increase organic traffic, and nurture leads.Optimize email marketing campaigns to enhance engagement and drive conversions.Customer ExperienceAnalyze and improve the customer journey, identifying opportunities to enhance touchpoints and overall satisfaction.Create loyalty programs and engagement initiatives to increase retention and strengthen customer relationships.Own the Customer Case Management workflow utilizing SalesForceMarket Research and Competitive AnalysisConduct in-depth market research to understand customer needs, preferences, and trends.Monitor competitor activities to maintain a competitive edge in the industry and identify opportunities for differentiation.Partnerships and AlliancesBuild and manage strategic relationships with partners, vendors, and industry influencers to expand visibility and market opportunities.Collaborate with external stakeholders to co-create campaigns and participate in joint ventures that enhance brand impact.Data and Technology IntegrationOrganize, report, and maintain all customer data within Salesforce to ensure data accuracy, optimize marketing efforts, and enable data-driven decisions.Utilize analytics tools to gather insights, measure campaign performance, and improve ROI.Explore and implement innovative marketing technologies to streamline operations and increase efficiency.Sales EnablementPartner with sales teams to create tailored resources, including presentations, case studies, and white papers, to support customer acquisition and retention efforts.Develop and manage lead-nurturing campaigns that convert prospects into loyal customers.Public Relations and Community EngagementManage PR initiatives to position both brands as thought leaders within their industries.Lead corporate social responsibility (CSR) efforts, including community events, sponsorships, and charitable activities, to enhance brand perception and community ties.Revenue Growth from Existing CustomersIdentify opportunities for upselling and cross-selling to maximize customer lifetime value.Collaborate with sales and customer success teams to develop strategies that drive additional revenue streams.Specialized ProjectsPlan and execute go-to-market strategies for new services and geographic expansions.Lead A/B testing initiatives to optimize campaign elements and customer engagement strategies.Develop high-quality video content for campaigns, trade shows, and social media to boost brand visibility and engagement.Knowledge & Experience:Education and ExperienceBachelor's degree in Marketing, Communications, Business Administration, or a related field (MBA strongly preferred).10+ years of progressive experience in marketing, with a proven track record in branding, campaign management, and customer engagement.Demonstrated expertise in designing, launching, and managing multi-channel marketing campaigns with measurable results.Substantial experience in event planning and trade show management, including strategy, execution, and ROI analysis.Technical SkillsAdvanced proficiency in Salesforce 2X Salesforce Certified (Sales Force Administrator Certified and Platform Builder), including dashboard creation, data management, reporting, and integration with marketing tools. 2-3 years of salesforce experience at this level.Proficiency in data analysis tools, including Microsoft Excel, Google Sheets, and data visualization software.Familiarity with digital marketing platforms, including Google Analytics, SEO/SEM tools, email marketing software, and social media management tools.Strong understanding of marketing automation platforms and their integration with CRMs for streamlined campaign execution.Marketing ExpertiseDeep understanding of market research, competitive analysis, and strategic planning to identify growth opportunities and differentiate brands.Expertise in developing personalized and data-driven marketing strategies tailored to various customer segments.Proven ability to manage budgets effectively and allocate resources to maximize ROI across marketing initiatives.Leadership and CollaborationStrong leadership skills, with experience managing cross-functional teams and collaborating with internal stakeholders such as sales, product development, and operations.Exceptional ability to influence and inspire teams to achieve ambitious goals and deliver high-quality outcomes.Experience building and nurturing partnerships with external vendors, agencies, and industry influencers.Soft SkillsOutstanding communication and interpersonal skills, with the ability to present ideas clearly and effectively to diverse audiences.Strong relationship-building skills, able to engage with clients, team members, and partners across in-person, phone, and virtual platforms.Creative thinker with a keen attention to detail and the ability to solve complex challenges innovatively.Highly adaptable, able to thrive in fast-paced, evolving environments while maintaining a positive and professional demeanor.Personal AttributesSelf-motivated and proactive, with a results-driven approach to meeting and exceeding objectives.Strategic thinker with the ability to translate high-level goals into actionable and detailed plans.Strong organizational skills with the ability to prioritize competing tasks and meet tight deadlines.Passionate about continuous learning and staying ahead of industry trends to implement cutting-edge marketing strategies.EEO Statement: It is the policy of National Secure Transport LLC not to discriminate against any applicant for employment, or any employee, because of age, color, sex, disability, national origin, race, religion, or veteran status.If you meet the above qualifications and are ready to take on a leadership role in a fast-paced, growing company, we invite you to apply.

Created: 2025-01-26