Retail Marketing Coordinator

Our client, a top Entertainment Company, is looking for an Associate Retail Marketing Manager to join their team. This will be a 3 month contract & hybrid to the Burbank area. We are seeking a dynamic and results-driven Associate Manager of Retail Marketing with a passion for retail marketing, a strong understanding of consumer behavior, and the ability to execute strategic marketing initiatives. The ideal candidate will drive brand awareness, sales, and customer engagement within the retail environment, collaborating with cross-functional teams and external retail partners to deliver impactful marketing campaigns.ResponsibilitiesSupport the planning, execution, and optimization of Walmart and Amazon retail marketing campaigns to promote Consumer Products.Collaborate with the Franchise Strategy teams and Retail Marketing Director to align campaigns with overall brand and retail objectives.Manage campaign timelines, budgets, and deliverables to ensure timely and cost-effective execution.Develop and oversee Amazon Advertising and Walmart Connect retail media campaigns to achieve optimal return on ad spend (ROAS).Build and maintain strong relationships with Amazon, Walmart, licensees, and agency partners.Assist in the development and presentation of retailer marketing concepts.Execute co-branded promotions, in-store events, and activations with major retail partners.Collaborate with Franchise Creative teams to create compelling retail marketing assets, including in-store displays, signage, and digital adsEnsure all creative assets reflect brand standards and meet the requirements of various retail environments.Partner with Product Development and Sales teams to align marketing initiatives with inventory, product availability, and retail distribution strategies.Work with Global Finance teams to forecast budgets, process invoices, and manage POs.Coordinate with Global Asset Management teams to ensure the secure and timely delivery of film assets to partners.Collaborate with Business and Legal Affairs to finalize necessary contracts for projects.Monitor and analyze campaign performance, including sales, traffic metrics, and consumer engagement, providing actionable insights to optimize future effortsPrepare detailed reports on campaign effectiveness, highlighting key learnings and areas for improvement.Stay informed about industry trends and competitor activities to guide retail marketing strategies.Perform additional tasks as needed to support the team and company objectives.QualificationsBachelor's degree in Business Administration, Marketing, or a related field.3+ years of experience in retail marketing, media agencies, consumer products, or brand management with a focus on driving sales through large-scale campaigns.Expertise in Amazon and/or Walmart retail accounts, with hands-on experience in Amazon Ads and Walmart Connect campaigns.Strong communication and collaboration skills for effective engagement with internal and external stakeholders.Exceptional organizational skills and the ability to manage multiple projects simultaneously in a deadline-driven environment.High proficiency in Keynote and Microsoft Office (Word, Excel, PowerPoint).Experience in the entertainment, media, or licensing industry is a plus.Background in visual merchandising and in-store display design.Creative problem-solving skills and attention to detail in a fast-paced environment.

Created: 2025-01-26