Director of Customer Acquisition

About Atlas NetworkAtlas Network advances freedom worldwide by supporting a network of independent think tanks and nonprofit civil society organizations that champion free enterprise and individual rights. Through training, grants, and networking opportunities, Atlas Network empowers idea entrepreneurs to build more effective pro-liberty organizations in their countries and communities. We are seeking a digitally savvy and innovative Director of Customer Acquisition to oversee our digital marketing efforts, help optimize our growing prospecting program, and deepen our relationships with online audiences.Position OverviewThe Director of Customer Acquisition will use advertising platforms, analytics, and technology tools to drive new donor acquisition and engagement and lead the development of authentic and engaging journeys for different customer segments. This role requires a strategic thinker with expertise in digital marketing technologies, user experience optimization, and cost-effective audience conversion strategies.Key Responsibilities:Strategic LeadershipDevelop and execute a comprehensive digital acquisition strategy to attract new donors and engage existing ones.Identify and implement opportunities to improve donor retention and lifetime value.Collaborate with internal teams to align marketing efforts with organizational goals and fundraising strategies.Digital Advertising & Campaign ManagementOversee paid media campaigns, including social media advertising, search engine marketing (SEM), display ads, and retargeting.Optimize campaigns for cost-efficiency and maximum ROI.Conduct A/B testing on creatives, messaging, and targeting to continuously improve performance.Analytics & ReportingRegularly monitor campaign performance, donor acquisition metrics, and audience engagement.Leverage analytics tools (e.g., Google Analytics, Facebook Ads Manager, CRM platforms) to derive actionable insights.Present data-informed recommendations to improve marketing and fundraising initiatives.Technology & AutomationEvaluate and implement marketing technology tools to streamline workflows and enhance donor experiences.Atlas Network uses Salesforce CRM and is currently evaluating a transition from MailChimp to another email marketing platform, such as Salesforce Marketing Cloud Account Engagement (formerly Pardot). The Director of Customer Acquisition would advise in this transition and also collaborate with peers on the use of a variety of marketing and automation tools, including Zapier, Unbounce, and Sprout Social.Website OptimizationOversee the strategic role of Atlas Network's website in the digital marketing ecosystem, ensuring it effectively drives donor engagement and conversions.Collaborate with the creative and web development teams to enhance user experience, site navigation, and content alignment with marketing objectives.Team Collaboration & ManagementPartner with content creators, designers, and external vendors to produce high-performing marketing materials.Train and mentor team members on best practices for digital marketing.Required Qualifications:Proven experience in digital marketing, with a focus on customer/donor acquisition and retention.Expertise in digital marketing technologies, user experience optimization, and cost-effective audience conversion strategies.Strong understanding of fundraising strategies and donor cultivation.Excellent analytical skills with a data-driven approach to decision-making.Knowledge of CRM systems and marketing automation tools.Experience managing budgets, optimizing ROI, and delivering measurable results.Enthusiasm and familiarity with cause-driven marketing and audience segmentation.Demonstrated ability to collaborate with cross-functional teams to achieve ambitious goals.Location:This position can be based at Atlas Network headquarters in Arlington, Virginia, remote, or hybrid. Candidates must be based in the United States and eligible to work in the U.S. without the need for visa sponsorship now or in the future.Additional Information:As a global organization, some domestic and international travel may be required. Atlas Network provides a competitive benefits package that includes three weeks of paid time off, retirement plan with employer match, health insurance, and commuter benefits. To apply, please email a resume and a cover letter including salary requirements to: hr@.

Created: 2025-01-26