Merchandising Manager, Live Events & Tour Ops
HYBE America - Santa Monica, CA
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Job Overview:The Merchandising Manager, Live Events & Tour Ops will oversee all aspects of merchandise operations for live tours and retail activations, ensuring seamless execution from strategy to on-site operations. This role requires a strategic thinker with deep experience in event merchandise operations, exceptional problem-solving and project management skills, and a drive to maximize in-person sales. The ideal candidate thrives in a fast-paced, entrepreneurial environment, manages ambiguity effectively, and demonstrates strong leadership and communication skills to drive company objectives.[RESPONSIBILITIES]Tour and Offline Event Operations (80%):Own offline merchandise operations for HYBE artists, developing event-specific sales strategies through budgeting, forecasting, performance monitoring, and tailored product offerings to meet revenue goals and enhance fan engagement.Collaborate with third-party agencies to oversee venue sales operations, negotiate terms, and address unexpected on-site issues to ensure smooth execution and a positive fan experience.Coordinate with artists' teams and concert business teams to align merchandise offerings with tour schedules and requirements.Manage live event logistics, including inventory delivery, setup, backship, and on-site operations; track and analyze sales performance during events; and onboard agencies to facilitate accurate post-event billing and comprehensive reporting.Perform post-tour reconciliation and deliver actionable insights to stakeholders to optimize future strategies and drive continuous improvement.Manage budgets and vendor contracts related to offline events. Production and Supply Chain Management (20%):Coordinate with internal teams, vendors, and artist teams to oversee the development of merchandise product lines for offline events and tours.Optimize supply chain operations to ensure cost efficiency and timely delivery.Identify and develop strategic partnerships and sponsorship to drive revenue growthOwn the creation and maintenance of event specific sales orders, outbound deliveries, and invoice processing, ensuring streamlined sales operations in our ERP system (SAP). Team Collaboration:Work closely with internal team members to align production and sales strategies.Build and maintain relationships with external vendors, touring teams, and stakeholders. Provide leadership and guidance to junior team members.[QUALIFICATIONS]Bachelor's degree in Business Administration, Event Management, Production, Merchandising, or a related field.5 -8 years of progressive experience in Tour Merchandising, Live Event Operations, Project Management, or related roles in the music and entertainment industry.Proficiency in Korean is preferred, but not required.Proven ability to act as a strategic business owner, with strong problem-solving and decision-making skills.Strong project management skills, with the ability to manage multiple large-scale projects simultaneously in a fast-paced setting.Exceptional communication and interpersonal skills, with experience working cross-functionally and representing organizations to key stakeholders.Willingness to travel domestically and internationally as required (up to 50%.)In-depth understanding of the K-pop industry, fan culture, and market trends is highly preferred. Salary Range (DOE): $80,000 - $125,000/ year
Created: 2025-01-26