Retail Touchpoint - Strategy and Consumer

About BeHeard:BeHeard is a seed-stage company located in the Bay Area, founded by Mayank Mehta and Aneesh Karve. BeHeard is a 'superconductor' between businesses and their customers for feedback. We use considerate AI agents to gather deep insights throughout the customer journey, direct executives to improve their offerings, and boost revenues, reimagining what an AI-native feedback would be for businesses.We are just starting to work with some local and global companies in New York and would love to work with interns who want to learn how companies get going from scratch. You will play a critical role in gathering and analyzing valuable consumer feedback that directly impacts our business success.Position Overview:BeHeard is seeking an analytical and creative Retail Strategy & Consumer Feedback Intern to help optimize our approach to gathering in-store consumer insights. This internship is an exciting opportunity for someone interested in strategy, consumer behavior, and how to strategically insert consumer feedback mechanisms into the physical store environments, such as retail, services, restaurants, and more.In this role, you will study how consumers move through stores and identify the best points of engagement for capturing feedback. You will focus on uncovering where BeHeard can be most effectively integrated into the customer journey to capture high-quality insights, especially for global brands and chains.Key Responsibilities:1) Retail Store Observations:Visit and study retail, restaurant, and service businessesObserve customer behavior, from entry to exit, to understand how they engage with different areas of the store (product displays, customer service desks, checkout areas, etc.).Identify key touchpoints in the store flow where consumers are most receptive to providing feedback, such as post-purchase, while browsing, or after receiving assistance.Focus on optimizing interaction points that maximize valuable customer feedback for the brand.2) Strategic Analysis of Consumer Flow:Map the typical consumer journey in the store, identifying where and when customers are most likely to engage with feedback tools.Analyze the efficiency and effectiveness of current feedback-gathering techniques (e.g., surveys, kiosks, or mobile interactions).Evaluate potential barriers to customer participation in feedback programs and suggest ways to overcome them.3) Develop Feedback Insertion Strategy:Propose strategies for BeHeard to insert itself into the retail experience in a non-intrusive yet effective way.Brainstorm innovative feedback mechanisms that integrate seamlessly into the store's existing layout and consumer journey.Recommend technology, tools, or physical placements (e.g., at checkout counters, near product displays, or at exits) that encourage customers to share feedback.Provide actionable recommendations for each retail partner based on your observations.4) Create Strategic Presentations:Develop clear and compelling presentations that outline your findings and recommendations.Include visual maps of the customer flow, identifying where BeHeard could most effectively gather feedback.Present your ideas for maximizing feedback collection without disrupting the shopping experience.Ensure the presentations are tailored to each brand's unique retail environment and customer base.What You'll Gain:Hands-on experience in retail strategy and consumer insights.A deeper understanding of how consumer behavior impacts retail performance.Practical experience in creating strategic recommendations for high-profile brands.The opportunity to innovate and contribute to real-world retail feedback solutions.Enhanced skills in research, analysis, and presentation.Requirements:Currently pursuing a degree in Business, Marketing, Consumer Behavior, Retail Management, or a related field.Strong interest in retail strategy, customer experience, and consumer insights.Excellent observational and analytical skills.Ability to think creatively and propose innovative solutions.Strong organizational skills and attention to detail.Ability to work independently and travel to retail locations.A passion for start-ups and all things tech and people.Preferred Qualifications:Previous experience or coursework in retail strategy, consumer behavior, or market research.Familiarity with retail environments, particularly in retail, hospitality, and service sectors.

Created: 2025-01-25