Senior Analytics Manager - Digital Marketing Analytics

Job Title: Senior Analytics Manager - Digital Marketing AnalyticsLocation: San Francisco_CA/HybridDuration: Long TermJob Description:We are seeking a highly skilled and experienced Senior Analytics Manager specializing in Digital Marketing Analytics to join our team in the Banking/FinTech industry. This is a critical role, requiring a blend of technical expertise, industry experience, and leadership capabilities. You will lead a team of 5 offshore members and provide actionable insights to enhance digital marketing performance across paid search, paid social, addressable digital, and website analytics.Role and Responsibilities:Primary day-to-day client contacts and often interact with C-level executives.Interacts regularly with clients to understand business requirements, define analytical problems, structure and communicate solutions and ensure client satisfaction with strong business driving resultsExtremely comfortable working with data, including managing large number of data sources, analyzing data quality, and pro-actively working with client's data/ IT teams to resolve issuesUse variety of analytical tools (SQL, SAS, Python, GA, Heap, Optimizely, Excel, Tableau) to carry out analysis and drive conclusionsLeads project teams of 3-6 consultants or more, and/ or Team Lead and Analysts in all aspects of project executionWork closely with client marketing teams to solve complex problems in digital marketing analytics (Paid Search, Paid Social, Addressable Digital, Website, SEO)Manages team members, including definition of objectives, oversight of execution and evaluation of performanceProvides thought leadership and delivers business insights to identify and resolve complex issues critical to their clients' successManages communication between senior EXL partners and clients to update project progress and solicit feedback on project deliverables

Created: 2025-01-25