Director of Marketing, Legal Services

AboutDubin Research & Consulting (DRC) is a litigation consulting firm based in New York City specializing in jury selection, focus groups, demonstrative aids, and trial strategies for complex civil and criminal matters. The DRC team includes attorneys, psychologists, and graphic designers who work together to help our attorney clients win their cases. The ideal candidate will have a legal background and be comfortable communicating with and selling to AmLaw 100 Litigation Partners. The Sales & Marketing Director must be detail-oriented, have strong organizational, written, and verbal communication skills, and can quickly integrate into a fast-paced, deadline-driven environment.We are seeking a dynamic, results-oriented Director of Marketing to lead and build out the marketing function for our growing business. As the first marketing hire in this space, you will have the unique opportunity to design and implement an end-to-end marketing strategy that drives growth and supports our sales efforts. You will play a key role in creating scalable marketing processes, managing multi-channel campaigns, and ensuring our marketing efforts are closely aligned with sales objectives.This is an exciting opportunity to shape and grow the marketing function in a fast-paced, competitive industry. If you have a deep understanding of legal marketing, a knack for implementing effective campaigns, and experience managing digital assets like websites and email marketing systems, we want to hear from you!Key Responsibilities:Learn All Aspects of DRC's BusinessImmerse yourself in DRC's unique business and brand to understand how to effectively communicate our value proposition and market our product suite.Marketing Strategy Development & ExecutionBuild and implement a comprehensive marketing strategy for the DRC brand, aligned with company goals and revenue targets. Develop both short-term tactical campaigns and long-term brand positioning plans.Lead Generation & Demand GenerationDrive lead generation efforts through email marketing, content marketing, paid advertising, SEO/SEM, social media, and other relevant channels. Work closely with the CRO to ensure that marketing efforts generate high-quality leads.CRM Selection & ImplementationHelp oversee the selection, implementation, and optimization of CRM software that aligns with our legal services sales processes. Manage the integration of marketing automation tools to streamline lead management, nurture campaigns, and customer journey tracking.Tracking, Analytics & ROI MeasurementEstablish key performance indicators (KPIs) for marketing activities and measure the effectiveness of campaigns. Track ROI across various marketing channels and campaigns, using data to inform future strategies and decision-making. Provide regular reporting on performance to senior leadership and advisory board.Content Marketing & Thought LeadershipCollaborate with legal experts and internal stakeholders to produce high-quality content (blogs, case studies, whitepapers, webinars, etc.) that resonates with target audiences. Ensure content supports both brand awareness and lead generation. Send out "victory" press releases for notable wins.Collaboration with CRO and Sales TeamWork closely with the CRO to align marketing and sales efforts, ensuring smooth lead handoffs and improving conversion rates. Provide sales enablement materials, such as sales decks, case studies, and email templates.Brand Building & PositioningEnsure consistent brand messaging across all marketing efforts, building awareness and credibility within the industry. Position the company as a trusted partner to clients by leveraging thought leadership and client success stories.Qualifications & Skills:Experience8+ years of experience in marketing, with at least 4+ years in a senior role within the legal services. Proven track record of building and scaling marketing functions in complex industries.Marketing ExpertiseComprehensive understanding of all facets of legal marketing, including content marketing, lead generation, SEO, SEM, paid media, social media, website management, and event marketing. Expertise in email marketing and marketing automation tools (e.g., HubSpot).CRM & Martech KnowledgeHands-on experience with CRM platforms (Salesforce, HubSpot, or similar) and marketing automation tools. Proven experience leading CRM selection, implementation, and optimization efforts. Ability to integrate CRM and marketing platforms for seamless lead management and reporting.Website Management & SEODemonstrated experience in managing website refreshes, overseeing content updates, and optimizing websites for SEO. Knowledge of web analytics tools (e.g., Google Analytics, SEMrush, etc.) and conversion optimization best practices.Analytics & Data-DrivenStrong analytical skills, with experience using Google Analytics, CRM analytics, and other data tools to track performance, monitor ROI, and derive actionable insights. Proficient in A/B testing, funnel analysis, and reporting.Communication SkillsExceptional written and verbal communication skills. Ability to craft compelling content, deliver impactful presentations, and represent the company at industry events.Project ManagementExcellent project management skills with the ability to handle multiple priorities, work under tight deadlines, and navigate a fast-paced environment.

Created: 2025-01-24