Product Marketing Manager

About the Role Are you passionate about driving growth in a fast-paced, high-impact environment? Playbypoint, the leading software for pickleball, tennis, and padel, is looking for a motivated and customer-focused Product Marketing Manager to join our team. This is a unique opportunity to shape the future of sports technology and contribute to our mission of enhancing player and club experiences across the globe.The Product Marketing Manager will play a pivotal role in accelerating Playbypoint's growth by developing and executing marketing strategies tailored to our diverse customer base. You'll lead initiatives across owned and operated channels, with a focus on product positioning, user acquisition, and engagement strategies.Key ResponsibilitiesDevelop and execute go-to-market strategies for new product features and updates.Conceptualize and implement marketing campaigns across digital channels, including email, social media, web, and in-app experiences.Collaborate with cross-functional teams, including product, sales, and customer success, to align messaging and drive adoption.Conduct competitive analysis to identify market opportunities and trends within the pickleball, tennis, and padel spaces.Build and maintain customer personas, ensuring marketing efforts resonate with target audiences.Optimize marketing channels to maximize user engagement, retention, and lifetime value.Analyze campaign performance metrics (e.g., impressions, conversions, churn) and provide insights to improve future marketing efforts.Drive the creation of marketing collateral such as tutorials, webinars, and guides to educate customers and enhance their experience.Work closely with the product team to create informative tutorials and guides that help customers maximize their platform use.Engage with the community of clients to foster a sense of belonging and drive brand loyalty.Manage relationships with external agencies and partners to scale marketing efforts effectively.Qualifications4+ years of experience in product marketing, preferably within SaaS or sports technology.Strong understanding of marketing analytics and experience with tools such as Google Analytics, Tableau, or similar platforms.Proven ability to translate complex product features into compelling marketing messages.Experience managing multi-channel marketing campaigns from concept to execution.Excellent project management skills and the ability to prioritize competing initiatives.Exceptional communication skills and attention to detail.A proactive, data-driven, and results-oriented mindset.Passion for sports and familiarity with the pickleball, tennis, and padel communities is a plus.Preferred QualificationsExperience leading cross-functional projects within a startup or fast-growing company.Background in customer segmentation and lifecycle marketing.Proficiency in marketing automation platforms and CRM tools.Experience managing external agencies to deliver impactful campaigns.About Playbypoint At Playbypoint, we are revolutionizing how clubs and players connect through technology. Our platform offers an all-in-one solution for booking, management, and analytics to enhance the experience of clubs and players alike. We thrive in a collaborative, fast-paced environment where innovation and customer satisfaction are our top priorities. Join us in shaping the future of sports technology!

Created: 2025-01-24