Junior Social Ecommerce Manager - TikTok Shop

Part of the Interparfums group founded in 1982, Interparfums USA develops, manufactures and distributes prestige perfumes and cosmetics as the exclusive worldwide licensee for Abercrombie & Fitch, Anna Sui, DKNY, Donna Karan, Dunhill, Graff, GUESS, Hollister, MCM, Oscar de la Renta, Roberto Cavalli, Salvatore Ferragamo and Ungaro. Through its global distribution network, the Company's products are sold in over 120 countries.The Junior Social Ecommerce Manager is responsible for the development, execution, and optimization of ecommerce sales initiatives on TikTok Shop. This individual will work to enhance brand visibility, drive sales, and improve customer engagement through social media platform shops.This position is based in office from Mondays-Thursdays, and remote on Fridays.ResponsibilitiesMarketing and MerchandisingDevelop and execute marketing plans to promote products and drive sales on TikTok ShopCollaborate with creative and marketing teams to ensure consistent brand messagingMaintain a marketing calendar and manage timelines for promotions, launches, and special eventsRevenue GrowthIn partnership with Ecommerce Director, develop strategies to grow revenue through Tiktok Shop, identify new opportunities and optimize existing resources to maximize salesImplement and manage consignment business models to enhance product availability and reduce inventory risksMonitor performance metrics and execute campaigns to increase engagement and conversion ratesSupport the Ecommerce Director to monitor and manage monthly budgets to ensure optimal spending on advertising investmentsProduct Listing ManagementCreate and optimize product listings tailored for TikTok Shop, ensuring accurate product descriptions, visuals, and SEO-friendly tagsRegularly update product information, including pricing, availability, and special promotionsTroubleshoot product and order errors, coordinating with internal teams to ensure timely resolutionOrder and Customer Experience ManagementTroubleshoot product and order errors, coordinating with internal teams to ensure timely resolutionsWork closely with the Customer Service team to handle customer inquiries related to TikTok ShopInfluencer and Affiliate CollaborationPartner with influencer and affiliate teams to seed products for reviews, creating brand advocacy and driving conversionsMonitor influencer collaborations to assess effectiveness and optimize strategies for product seedingHandle influencer contracts and negotiate creator terms to ensure mutually beneficial partnershipsRequired Education/Experience:Bachelor's degree in Marketing, Business Administration, or related fields2+ years of proven experience in social media management, ecommerce, and digital marketingPrior experience working with TikTok Shop highly preferredExperience in the Beauty or CPG industry preferredRequired QualificationsStrong understanding of social media platforms, including TikTok and TikTok ShopAbility to analyze performance metrics and provide reports to internal stakeholders to track initiatives' effectivenessExcellent organizational and project management skillsStrong PowerPoint creation skillsProficiency in data analysis and performance tracking toolsAbility to multitask and thrive in a fast-paced environmentStrong communication and collaboration skillsWe Offer:An entrepreneurial career with a dynamic environment where all voices are heard and appreciatedLow hierarchy with high visibility to C-Suite on a regular basisA growing company with a proven track record of solid financial stabilityBonus opportunity based on personal and business performancePaid time off policies including vacation, holiday, and sick days401K plus company matchRobust healthcare, insurance, and benefit optionsOptions to support development, including complimentary access to LinkedIn LearningInterparfums USA, LLC is an equal opportunity employer and is committed to equal opportunity employment without regard to race, religion, color, sex, age, sexual orientation, national origin, citizenship, disability or any other basis of discrimination prohibited by applicable local, state or federal law.

Created: 2025-01-24