Consumer Product Manager

Russell Tobin's client is hiring a Consumer Manager at New York, NY 10007Employment Type: ContractLocation: Onsite New York, NY 10007Pay rate$80-$86/hrResponsibilities:Partner in defining and implementing category participation, brand positioning, and communication strategies for key client's brands.Develop consumer-first Brand Plans by leveraging actionable insights to drive growth.Continuously gather fresh insights across consumer, category, cultural, competitive, and contextual trends to fuel growth.Create and execute measurement strategies to track and optimize brand performance.Collaborate in developing creative briefs for communications and media to drive consumer engagement and mental availability.Align with Commercial teams to ensure cohesive planning, performance, and portfolio improvements.Identify consumer recruitment opportunities and challenges to inform strategic frameworks and ideas.Lead the understanding of key drivers for the brands category in the short, medium, and long term.Design and analyze qualitative and quantitative consumer research to uncover insights and inform strategy across the spirits industry and competitors.Requirements:8+ years of experience in Planning, Strategy, or Insights within consumer goods, communications/creative agencies, or consumer research consultancies.Strong strategic thinker with the ability to collaborate and lead teams effectively.Proven track record of using consumer and shopper insights to drive commercial success.Expertise in analyzing both qualitative and quantitative data to extract actionable consumer insights.Analytical mindset with the ability to evaluate and synthesize insights from diverse data sources.Skilled at inspiring and influencing stakeholders, including Brand Marketers and Consumer Planning Directors.Excellent facilitation skills, simplifying complex consumer and market knowledge into clear, actionable priorities.Beliefs and Behaviors:A strong advocate for diversity and inclusion, recognizing its importance in creating a better world.Passionate about consumer interests with a deep curiosity for people, culture, and behaviors.Inspires others to be excited by consumer insights and the impact of understanding them.Excellent presentation skills, with a talent for creating compelling materials and commanding the room.Champions creativity and innovative problem-solving approachesProactive collaborator, skilled at leading teams and aligning stakeholders to develop solutions.Results-driven, practical, and efficient, with the ability to manage multiple tasks while maintaining strategic rigor.Benefits that Russell Tobin offers:Russell Tobin offers eligible employees comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance, and hospital indemnity), a 401(k)-retirement savings, life & disability insurance, an employee assistance program, identity theft protection, legal support, auto and home insurance, pet insurance, and employee discounts with some preferred vendors.

Created: 2025-01-23