Director, Communications

The Disney Lorcana Trading Card Game team is growing! After an enormously successful launch year, we're looking for an experienced Director, Communications. In this role, you'll lead the Communications team to craft and deliver clear and engaging comms for the Disney Lorcana TCG across every touchpoint including social media, community, PR, influencers, streaming, digital, events, and trade. You'll provide central strategic leadership and coordinate the global execution of communication plans welcoming new fans and increasing engagement and sentiment of enfranchised fans, ensuring the highest levels clarity, timeliness, and engagement and driving demonstrable business impact. The Communications team is highly collaborative and works to deliver outstanding experiences by closely partnering with each other, the expanded Disney Lorcana teams in Seattle and across the world, and with key external partners including agencies. You'll nurture this passionate team to grow in their roles and in their careers. What You'll Do Provide strategic and executional leadership of all Disney Lorcana TCG communication plans for every type of fan across all touchpoints including social media, community management, PR, influencers, streaming, digital, events, and trade Nurture a team of communications professionals to grow in their roles and their careers Manage the communications budget, including planning, tracking, and optimization of spends Clearly and timely communicate comms strategy and executional details to internal stakeholders, regional teams, event partners, and fans Own and deliver internal presentations and reports analyzing communications results and business impact Educate, train, and coach your team and partners on general communications best practices and Disney Lorcana specific campaign strategies and implementation Collaborate across the central Disney Lorcana marketing, product, and brand teams and the Ravensburger regional teams on communication plans and marketing campaigns to ensure a seamless and integrated fan experience Research and synthesize trends in the communications space, pushing our boundaries on new communication platforms and being the expert on our competitors Be a steward of Ravensburger's mission and model our values Travel is expected approximately 10%, including international travel What You'll Bring 10+ years of hands-on experience designing and executing communications plans, preferably in games, entertainment, or similar industry Experience managing budgets of $5-10M+ 5+ years of people management experience of direct teams of 5-10 Proven success in leading cross-functional teams through influence and mutual trust Able to craft and deliver presentations on comms strategy, implementation details and results, as well as on industry trends and best practices Experience working internationally with colleagues, partners, and players Passion for TCGs and an affinity for Disney Existing Disney Lorcana TCG knowledge or an eagerness to deeply learn Strong collaborator who is comfortable having vigorous and positive debate, works to find win-win solutions, and ultimately pulls teams together with an inspiring vision and timely and clear communication Test-and-learn innovator who combines best practices, data, insights, and intuition Naturally curious, seeks to learn from others, and listens to understand

Created: 2025-01-23