Manager, Digital Activation (Search/Retail)

We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world's largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities.We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections.What You Can ExpectOur success is underwritten by our core principles:Dynamic diversity. Bringing diversity of perspective, skillset, and background, as well as the mix of ages, genders, ethnicities, skillsets & backgrounds.Radical collaboration. Connecting a diverse group of people through instinctive structures, skills and mindsets.Rapid prototyping. Fostering a mindset of curiosity in which our people are always building, testing, evolving and retesting hypotheses. All of which is underpinned by a commitment to total transparency.The Search TeamOur thriving paid search team culture is characterized by a blend of collaboration, innovation and shared passion for data-driven marketing. Our individuals feel inspired, supported and empowered to excel in their roles while contributing to the team's overall success. Our search practitioners tap into the Omnicom Search Center of Excellence group to gain access and benefit from the specialized knowledge and resources like: training, development, sharing best practices, access to tools and collaboration.The Opportunity - Manager, Paid SearchThe Manager, Paid Search is responsible for overall leadership and management of paid search marketing campaigns, working with the Associate Director on strategic initiatives and the account testing road map.We are seeking an individual that has great attention to detail and completes tasks to bring value to our clients. Additionally, they will serve as a central point of contact for the team, facilitating communication and information sharing.ResponsibilitiesCampaign Management: Lead and oversee the day-to-day management of search campaigns, including keyword optimization, bidding, budgeting, and performance analysis.Performance Optimization: Continuously monitor and analyze campaign performance to identify areas for improvement. Implement optimizations to ensure campaigns meet or exceed goals.Team Leadership: Collaborate with the junior team to ensure efficient and effective execution of tasks.Reporting: Prepare and deliver comprehensive performance reports to clients, highlighting key metrics and insights.Problem Solving: Identify and address potential issues or obstacles, working with team members to find solutions.Progress Updates: Provide regular updates to the team on project status, highlighting achievements and challenges.Client and Internal Communication: Serve as a primary point of contact for clients and internal stakeholders, fostering strong relationships and effective communication.Billing: Lead the team in monthly billing and reconciliation process and protocols.Asset Creation: Lead the strategy of all paid search asset creation with a test/learn/scale mindset.Quality Assurance: Act as a quality assurance check all paid search account management deliverables.Training: Should have prior experience with training and onboarding new teammates, and know how to effectively train teammates so they can handle tasks independently in the future.Delegating per Roles/Responsibilities: clear idea of the boundaries between the different team roles, to ensure that team utilization is maximized through delegation of tasks to teammates.Mentorship: Recurring 1:1s with teammates to provide guidance on tactical questions and on broader career development discussions.QualificationsRelevant post-secondary education, training, or equivalent experience3+ years of relevant paid search management experience, 1+ years team management experienceDemonstrated advanced usage of Google, Bing Performance Max and ScriptsHighly proficient in all Microsoft office applicationsHand on keyboard experience with Google Ads, Microsoft AdsHand on keyboard experience with any bid management platform like Marin, SA360 or SKAIProficient working with platforms like Adobe Analytics or Google AnalyticsAbility to quickly learn and apply new software and toolsAd server experience: Familiar with tracking setups and floodlights, knowing how to QA ad delivery and assess if tracking is not successfully workingStrong analytical skills and ability to think critically, passion for A/B testing (test, learn, scale mindset)A results-driven professional with a passion for learning and a desire to success in a fast paced agency settingHave strong management, mentoring, coaching and career/growth facilitation skills with your direct teamActively seeks out opportunities to learn and develop new skillsEnjoys working in a team environment and contributes to a positive team dynamicStrong communication and organization skillsPreferred CertificationsGoogle Ads Search CertificationMicrosoft Ads CertificationGoogle Search Ads 360 CertificationAI Powered Shopping Ads CertificationGoogle Analytics CertificationAI Powered Performance AdsThis role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.OMD is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.Review Our Recruitment Privacy Notice

Created: 2025-01-23