Strategic Brand Marketing Manager

Do you want to be the part of a movement to democratize AI-Marketing ?Do you thrive on taking ownership, executing big ideas, and making a tangible impact?Are you ready to redefine a 20+ year-old brand celebrated for e-commerce excellence and exceptional results, leading its evolution to compete as an AI-marketing and technology powerhouse?At NetElixir, we're redefining the future of digital marketing by helping e-commerce brands grow profitably in a privacy-conscious, AI-driven world. As our Strategic Brand Marketing Manager, you'll be at the forefront of shaping and protecting our brand identity, driving innovative marketing strategies, and ensuring a consistent and impactful presence across all touchpoints.About NetElixirNetElixir is headquartered in Princeton, NJ and has global offices in Hyderabad (India) and London. We partner with global e-commerce brands in North America and Europe to help them predictably find, engage, and win new, high-value customers online and drive explosive revenue growth.Since 2016, through our non-profit organization, Udaan (we have been helping underprivileged girls in Telangana (India) pursue dreams of a better life by sponsoring their high school and college education and helping them secure jobs in leading organizations.This is a critical new role with the opportunity to make a meaningful impact on our business and your career growth.What You'll Do• Brand Custodianship: Serve as the key steward of our brand identity, ensuring consistent messaging, design, and tone across all channels and assets, including the website, social media, and marketing materials.• AI-Driven Innovation: Leverage AI tools to create personalized and impactful content, optimize campaigns, and drive customer engagement.• Data-Driven Storytelling: Use analytics and customer insights to craft marketing strategies that resonate deeply with our audience.• Cross-Channel Leadership: Oversee and optimize the performance of all brand-owned assets (website, social media, etc.), ensuring they reflect our values and amplify our message.• Collaborative Strategy: Partner with sales, product, and customer success teams to align marketing strategies with business goals.• Continuous Optimization: Analyze campaign and channel performance, iterate strategies, and ensure high-impact results.Preferred Qualifications• Experience: Minimum of 5 years in B2B product, brand, or content marketing (preferably in advertising agency or consulting).• Track Record: Proven success in managing brand identity and executing go-to-market strategies.• Digital Expertise: Familiarity with managing and optimizing digital assets, including websites, social media, and content platforms.• AI Familiarity: Experience with AI-driven tools to enhance marketing strategy and execution.• Analytical Skills: Proficiency in data interpretation and application for decision-making.• Education: MBA with a focus on Marketing is a plus.What Sets You Apart• Brand Champion: You're passionate about creating and maintaining a cohesive, impactful brand identity.• Connecting Strategy to Execution and Outcomes: You combine creative thinking with tactical expertise to drive meaningful outcomes.• High Ownership Mindset: You take pride in managing assets like the website and social media properties with precision and purpose.• Innovative Problem Solver: You use new tools and trends to keep the brand fresh and relevant.• Positive Energy: You bring enthusiasm, adaptability, and collaboration to every project.Why You'll Love Us• Purpose-Driven Work: Join a team committed to delivering AI-first innovation and meaningful impact for e-commerce brands.• Space to engage in brand building: Shape and protect a brand that's transforming the digital marketing landscape.• Collaborative Culture: Be part of a diverse, inclusive team where your voice matters.• Growth-Focused Environment: We invest in your learning and career development with tailored growth initiatives.• Dynamic Workplace: Experience a mix of innovation, teamwork, and a little bit of fun to keep things exciting.Ready to own the brand? Join us at NetElixir and help shape a future where digital marketing and innovation go hand in hand.

Created: 2025-01-23