Senior Brand Manager - Consumer Engagement

Lifestyles is #hiring - Senior Brand Manager - Consumer Engagement Job DescriptionPosition: Senior Brand Manager - Consumer EngagementPosition Reports toHead of Marketing - North AmericaLocation: New York City - Hybrid (3 days in office)Department: Marketing Are you ready to take your career to the next level and work for a company that is revolutionizing the sexual wellness industry?Lifestyles is a global leader in the sexual wellness sector with a broad range of condoms, personal lubricants, devices, and other products in over 60+ countries.We're on a mission to redefine the conventions of the category and foster human connection and shared pleasure.We're looking for an experienced Senior Brand Manager to help us grow our portfolio of brands, including SKYN® and Lifestyles®, in the North America region.Your responsibilities:Consumer EngagementLead the development and execution of full-funnel consumer engagement strategies, driving awareness, consideration, and conversion for the brand.This role requires a deep understanding of integrated marketing, digital media, and consumer behavior to craft campaigns that deliver measurable results across all touchpoints. Collaborate with cross-functional teams to align messaging across digital, social, e-commerce, retail, and traditional channels.Media Planning and Execution:Responsible for all media (owned, earned, paid) planning and execution across digital, social, and other growing platforms.Lead media planning, including upper-funnel awareness campaigns, mid-funnel content, and lower-funnel performance marketing.Content:Partner with creative teams to deliver compelling, consumer-focused content.Performance Marketing:Data and insights driven approach, optimizing effectiveness of media across all platforms. Monitor brand performance metrics and analyze sales data to assess the effectiveness of strategies, making adjustments as necessary.Responsible for weekly & monthly performance reports, sharing key insights and recommendations which support business needs.E-Commerce (Amazon and ):Partner with the innovation and commercial strategy team to innovate on pricing and assortmentAlign with the internal operations team on demand planning, fulfillment and compliance requests for business.Ensure that our brand and product information is optimized for conversion rate, and is inclusive of enhanced brand content creation, product descriptions & imagery.Determine marketing programs, execute tailored media placements, constantly optimizing with real time data.Use learnings from Amazon to inform and build best practices for our overall ecommerce channelsOwned Channels (Website and Social Handles):Partnering with internal teams and managing external agencies for content creation and optimization, improving user experience.Overseeing third party resources/vendors for web development and digital projects, ongoing website maintenance for bug fixes and new development tasks.Agency Management:Leading media (digital, social) and E-commerce agencies.Integrated Marketing Planning and Execution:Collaborating with internal team members and external agencies in a cohesive GTM strategy and execution.Brand stewardship:Working closely with cross-functional teams (sales, product development, customer service) to ensure brand consistency and effectiveness.Strategic PlanningContribute to the brand's yearly plan that aligns with business objectives, including brand support plans across all consumer touchpoints.InnovationCollaborate across global and local teams to ensure innovation initiatives meet financial KPIs and profitability guidelines.Market ResearchUncover consumer needs and market trends through research to inform brand strategies. Monitor market trends and consumer insights to refine engagement strategies.P&L ManagementOwn the brand P&L and performance tracking to reach established targets.Budget Management:Own the budget for marketing activities, ensuring efficient use of resources and tracking of expenses.People Management:Experience managing, coaching and developing direct report/s.Our Ideal Candidate: Has 7+ years of consumer goods brand management experience with an MBA (required).Expertise in full funnel consumer engagement strategy and planning, managing media across all platforms with a strong focus in digital and social.Expertise managing e-commerce platforms including Amazon and .Focused on how to make more people aware and talk about our brands, through branded content, media, partnerships, experiences, and influencers.Forward thinking and curious about consumer needs, can innovate with autonomy.Can balance the need to think analytically with creative bravery.Thrives in a fast-paced, agile culture and embraces ambiguity.Proficient in Microsoft Office, Nielsen, Numerator, ecommerce providers, advertising platforms, and data management and reporting tools i.e. Blackbird, Acorn-i, Criteo.General manager mindset. A marketer at heart who understands cross-functionally how to drive their business forward.About the CompanyLifeStyles has a history dating back to 1905 when Eric Ansell first started making condoms in Richmond Australia.Today LifeStyles is a Global leader in the sexual wellness sector, comprising a broad range of condoms, personal lubricants, and other related products and other products in over 60 countries.Owning a large portfolio of trademarks, LifeStyles manufactures and commercialises its products either under leading global non-latex condom brands SKYN® under its local heroes such as LifeStyles®, Manix®, Unimil®, and Blowtex® and Control®.Outside of branded products, the Company also supports universities, NGOs, and other organizations as part of a broader effort to promote sexual health and prevent the spread of STDs and STIs. LifeStyles owns and operates manufacturing facilities in Thailand, India and Spain, and it employs over 1,600 teammates globally.LifeStyles Healthcare was created on September 1, 2017, when the consortium of Humanwell Healthcare & CITIC Capital private equity purchased the Sexual Wellness division from Ansell.As of December 1, 2022, Lifestyles is owned by Linden Capital Partners, a Chicago-based private equity firm focused on the healthcare industry.This is an exciting time to join us. We combine century-long history with the opportunity of a new beginning as a stand-alone company - this means a new way of thinking, the opportunity to explore new horizons and the chance to make a mark in an exciting, fresh business.LifeStyles Healthcare is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.We are empowered professionals, and we are committed to creating a team of the world's "best of the best." Our business foundation is strong, among our values are Integrity and Respect, our people are highly engaged, and we are excited about a new phase in the company history. We have a focus on safety and teamwork - and we want you to join us!All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.Discover more about us at: to know what does every day look like at LifeStyles?Find out by looking at employee testimonials: to the high number of applications, we would like to inform you that only selected candidates will be contacted.

Created: 2025-01-22