Social Media Strategist at Behindthechair.com

Think you're a great fit? We'd love to hear from you! Please send your resume and cover letter to natalya@.We are looking for a dynamic Social Media Strategist to join our team and collaborate with our Editorial Team on creating organic, branded content that amplifies the voice of . With 2.6MM Instagram followers and an extended social network, this role will be key in driving engagement across platforms. You'll work closely with our editorial team and partner with our Social Media Manager to manage and elevate our presence of our various brand entities - see IG handles: @thebtcshow @arcscissors @btcuniversity ensuring that our content is both engaging and impactful across all channels.Responsibilities:Develop and execute social media strategies for organic editorial and BTC-branded content across Instagram, Facebook, TikTok and Pinterest Collaborate with the Editorial Team to build and maintain a Content Calendar for story-telling across BTC's multiple driving platforms Use Canva to design visually engaging posts, stories and graphicsTrack and analyze performance metrics with tools like HubSpot, Creator IQ and Google AnalyticsStay current with social media trends to optimize content reach and engagementQualifications & Requirements:3+ years of social media strategy experience, with a background in brand or media settingsExpertise in Canva for designing visually compelling social media posts that drive engagementStrong copywriting, content curation and proven ability to collaborate with multiple teams to align social media content with overall brand strategyExpertise in HubSpot, Creator IQ or similar analytical programs for data-driven content adjustments, as well as management tools for scheduling social postsStrong grasp of social media algorithms, platform-specific best practices and organic growth tacticsA passion for professional beauty, fashion, pop culture and social media is a plus! Benefits:Competitive salaryHealth, dental, and vision insuranceProfessional development opportunitiesFlexible working environmentOpportunity to be a part of a passionate team shaping the future of beauty educationWhy Work with Us?Did you know that is a female owned and led business? We have a team of 35 full-time professionals (30 identify as female), and we are the worldwide media leader for salon professionals. We launched in 2000 and have over 10MM hairdressing members worldwide who care passionately about their clients and who love BTC. We care deeply about our hairdressing audience and constantly go above and beyond to make them feel worthy of their dreams! Check out our: 2.6MM Instagram followers at @behindthechair_com, our 1.7MM Facebook followers at @behindthechair, 224k TikTok Followers, 150k YouTube subscribers and our website at and our BTC University website () that provided over 180,000 classes in the last 12 months in over 80 countries.We are also the creators of @oneshothairawards. With over 1.7MM entries in 9 years from 130 countries, it's the world's largest (and most exclusive) hair awards program. BTC will also be hosting a 5 city anniversary tour of non-stop education for hairdressers with our BTC On Tours and The BTC Show. We welcome hairdressers to three days of mainstage presentations, classrooms, a trade floor like no other and industry parties (with 3,200 attendees!) featuring top platform artists and influencers making it the biggest hair show of the year! Interested yet?! There's more!What We Offer provides the following:Competitive Health/Dental/Vision Benefits options Retirement Benefits with a company match option Collaborative and supportive team environmentVacation/ Paid HolidaysIntern positions also availableWe look forward to hearing more about you and what you have to offer our growing team! Options available to eligible employees

Created: 2025-01-19