Senior Copywriter (Pharma Advertising - DTC + HCP)

PLEASE NOTE: HEALTHCARE / PHARMA ADVERTISING EXPERIENCE IS AN ABSOLUTE MUST TO BE CONSIDERED FOR THIS POSITION. The role:The Senior Copywriter provides in-depth knowledge and comprehensive writing skills to the creative team. A senior copywriter has expertise in writing across all promotional tactics and is able to tackle day-to-day copy needs with minimal supervision. He/she should be able to carry an account if need be and have strong creative ideas. In addition, the Senior Copywriter should develop positive relationships with team members and clients.What we expect from you:• Must be able to write copy that:Is concise, clear, creative, and supportableDisplays good sentence structureHas overall good composition and a logical flowIs grammatically correctHas no spelling errors• Creates and DevelopsWrites headlines, subheads and body copyReferences and fact-checks copyConcepts for professional and consumer campaigns, including, but not limited to: direct mail, details aids, banner ads, journal ads, etc.Educational and motivational tools for the sales force• Spends the majority of time making sure that tactics (sales aids, brochures, etc.) for the campaign of his/her primary account are executed in an accurate, creative, and timely manner• Consults with Account Services and Momentum colleagues for information on product• Obtains additional background and current development information through research (Internet, medical publications, etc.)• Reviews advertising trends, consumer surveys, and other data regarding marketing of specific and related goods and services in order to formulate a presentation approach• Works with supervisor and/or art director to develop creative strategies, develop concepts, and may be called on to act as creative lead on proposed projects• Reviews/presents copy to senior team members to ensure adherence to strategic focus and tone• Navigates an ever-changing landscape while adjusting and revising copy until approved• Develops therapeutic flexibility in order to provide copy support where needed (i.e., backup for other accounts and New Business accounts)• Collaborates with an Art Director on new business opportunities• Explores ways that the Art Director can graphically present the brand story and associated data• understands the role of strategy in the creative development process and contributes to the development and refinement of brand strategy on assigned brands• Familiarizes themselves with industry practices especially FDA regulations• Familiarizes themselves with client workflow, risk environment and therapeutic history• Demonstrates an ability to think visually• Understands the idea of branding and campaign developmentBackground/experience and skills:• Bachelor's degree preferred• 4-6 years' experience in a promotional agency• Science and/or medical background ideal• Possesses an inquisitive mind, asks relevant questions in the search for insights• Demonstrates a strong work ethic and a can-do attitude• Is detail oriented with a strong ability to research and problem solve• Learns quickly and possesses a continuous learning mentality• Communicates clearly, concisely and respectfully both verbally and in writing Professional writing experience a big plus• Displays strong interpersonal skills and a willingness to collaborate• Displays an ability to perform trajectory thinking. an ability to see beyond primary and secondary associations and connectivity• Bachelor's degree preferred• Science and/or medical background a plus, but not necessary• Demonstrates competency in the entire Microsoft software Suite• Thorough understanding of the digital environment including trends and social media

Created: 2025-01-16