Growth Marketing Coordinator

About Pathbuilders:Pathbuilders is a company driven by innovation and growth. We're seeking a Growth Marketing Coordinator to support and execute marketing campaigns that drive user acquisition, retention, and overall business growth. This role is perfect for someone eager to launch and scale new initiatives while working closely with senior leadership in a dynamic environment.Key Responsibilities:Campaign Management:Design, launch, and optimize LinkedIn ad campaigns to maximize performance and ROI.Monitor campaign metrics, analyze data, and recommend actionable improvements.SEO & Content Marketing:Collaborate with the leadership team to identify opportunities for organic growth and implement SEO strategies.Conduct keyword research and competitive analysis to shape content strategies.Assist in optimizing on-page and off-page SEO to improve website visibility and traffic.Email Marketing & CRM Campaigns:Create and execute email campaigns, including newsletters, drip campaigns, and promotional emails.Manage and segment email lists based on user behavior and demographics to improve engagement.Track, analyze, and refine email performance using A/B testing and data-driven insights.Data Analysis & Reporting:Analyze key growth metrics and prepare reports using tools like Google Analytics.Collaborate with data teams to ensure accurate tracking and attribution of marketing efforts.Collaboration & Industry Trends:Partner with the leadership team to align marketing strategies with business goals.Stay informed on industry trends and best practices in growth marketing, bringing new ideas to the table.Qualifications:Bachelor's degree in Marketing, Business, Communications, or a related field.2-3 years of experience in a marketing role, ideally with a focus on growth or performance marketing.Proficiency in CRM platforms such as Insightly or Salesforce.Strong analytical skills with experience interpreting data to inform marketing strategies.Basic understanding of SEO, SEM, and email marketing.Exceptional organizational skills and attention to detail.Strong written and verbal communication skills.Ability to thrive in a fast-paced environment and juggle multiple projects.Preferred Qualifications:Familiarity with marketing automation tools like Insightly.Basic knowledge of HTML/CSS for email and landing page edits.Experience in B2B marketing is a plus.What We Offer:Competitive salary and benefits package.Opportunities for career growth and professional development.A collaborative, innovative, and supportive team environment where your contributions make an impact.Why Join Pathbuilders?At Pathbuilders, we believe in fostering a culture of creativity and growth. Join us to work on impactful projects, collaborate with a driven team, and take your marketing career to the next level.

Created: 2025-01-16