Customer Marketing Manager

About SpectoraSpectora is the leading SaaS home inspection platform, with a 7-year track record of helping home inspectors build successful businesses through our world-class inspection software. Our flagship product is an all-in-one business solution that helps inspectors conduct and share inspections, manage and automate their operations, and market their business.We're proud to say Spectora is the market leader in the home inspection space, an achievement possible because of our fanatical focus on our customers, product, and team. We go head-to-head with bigger competitors with deeper pockets every day and are winning. And we win because of our people.Our culture is driven by our scrappy, hilarious, and relationship-focused team, who bring IQ and EQ to the table. We push ourselves and each other to grow in our careers and as people and are focused on being the best versions of ourselves every day. Spectora is a genuinely exceptional place to work (if we do say so ourselves).Want to hear about our culture directly from the team? ?the PositionWe are seeking a Customer Marketing Manager, reporting to the Director of Channel Management, to develop and execute strategies that drive customer engagement, retention, and advocacy. In this role, you'll play a key part in building foundational programs and resources that support customer onboarding, reduce churn, support account management expansion efforts, strengthen partnership marketing, and grow referral and affiliate initiatives. You'll also lead customer communications and foster active community engagement to create a supportive and delightful customer experience.This hybrid position is based out of Denver, CO. Monday, Thursday, and Friday are typically worked from home, with Tuesdays and Wednesdays in the office.Core ResponsibilitiesCustomer Onboarding & Churn ReductionDevelop and implement multi-channel onboarding campaigns to guide customers through their first 60 days, while creating re-engagement strategies to retain at-risk customers and increase renewal rates.Upsell MarketingDesign and implement campaigns across email, text, and in-app messaging to drive upsell opportunities and track conversion rates and revenue impact.Partnership MarketingLaunch marketing initiatives to promote partner solutions through webinars, co-branded emails, and in-product messaging, measuring adoption and revenue impact.Referral MarketingManage customer referral and affiliate programs, collaborating with associations and training schools to generate qualified leads and measure program performance.Customer CommunicationsOwn the strategy, copywriting and execution of newsletters, product release communications, and customer updates, ensuring engagement and alignment with brand voice.Community EngagementMonitor and moderate online user groups to maintain a positive brand perception, address necessary comments promptly, and ensure discussions align with community guidelines.Event CoordinationPlan and execute virtual and in-person trade shows and association events, with a focus on strengthening relationships and driving product adoption, and growing new user acquisition.Association RelationshipsDevelop and execute marketing programs with industry associations to strengthen relationships, drive customer retention, and generate new customer acquisition and expansion revenue.Spectora Spotlight PodcastOwn the strategy, content development, and management of the Spectora Spotlight podcast, ensuring alignment to company goals, managing an agency for production support, and scheduling guests.Data-Driven InsightsAnalyze customer data to inform marketing strategies, measure the effectiveness of campaigns, and identify areas for improvement.Cross-Functional CollaborationWork closely with Marketing, Product Marketing, Account Management, Partnership, and Customer Success teams to ensure alignment and awareness of customer marketing programs.Who You AreExperience2-4 years of experience in Customer Marketing or a related role within a SaaS environment.Skilled CopywriterStrong copywriting skills with experience creating effective email campaigns, engaging community posts, and customer-focused upsell materials.Self-StarterProactive and resourceful, with a strong ability to take initiative, work independently, and drive projects from concept to completion.Project ManagerSkilled at managing multiple projects and deadlines, coordinating efforts across teams, and keeping stakeholders informed and aligned.Data-DrivenProficient in collecting and analyzing data to guide marketing strategies and decisions.Customer-CentricPassionate about understanding and meeting customer needs, with experience in engaging customer groups and using insights to inform marketing communications.Effective CommunicatorExcellent written and verbal communication skills with a knack for simplifying complex information.Master PrioritizerAbility to prioritize tasks effectively in a fast-paced environment with multiple stakeholders.We encourage you to apply even if you don't meet every bullet point. We are people, not checklists, and we hire as such!Pay & BenefitsJob TypeFull-TimeBase Salary$80,000-100,000 per yearTotal RewardsInsuranceMedical, dental, and vision; employer-paid life insurance; employer-paid short & long-term disabilityPaid Time OffUnlimited vacation and sick time, plus paid parental leaveRetirement401k with matchingRemote WorkEmployees receive a home office reimbursementHow to ApplyWant to go the extra mile or make your resume stand out? Email jobs@ with your CV and a personalized note or video on why you'd be a great fit. Show us who you really are. We want to get to know YOU!Spectora strives to create an inclusive environment where everyone is set up for success and looks forward to coming into work every day. As an equal opportunity employer, we prohibit discrimination in our hiring process and strongly encourage women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.

Created: 2025-01-16