Executive Creative Director

The Executive Creative Director is responsible for ensuring that all Agency work is on strategy and meets or exceeds the highest level of creative accomplishment. The Executive Creative Director contributes to growing the Clients' business. The Executive Creative Director also helps identify and recruit new talent as well as provides leadership and guidance within their department.Creative ManagementProvides overall direction for creative team on communication developmentWorks with other Directors to ensure effective and efficient teamwork and collaboration throughout agencyReview concepts, copy and visuals, presentations prepared by creative teamAttends business reviews from Acct Mgmt on assigned accountsFirmly uphold and upgrade the agency's creative standards in a spirit of cooperation with agency associates.Strategy/Idea Generation/Communication DevelopmentPassionate about bringing forth ideas; creating advertising Think conceptually, and executionallyParticipates in internal acct mgmt. briefing sessions, reviews creative brief & relevant background info on team's assigned projectsAttends product orientations, pre planning sessions, brands reviews on assigned accounts to stay abreast of brand equity, competitive claims, category conventions, etc. Participate in concept review session involving account and creative teamsReview and advises creative staff on communication development Evaluate copy and layouts, with close attention to strategic accuracyOversees assigned creative campaigns, projects & provides sounding board as needed Leads brainstorming/ideation sessions to engage in creative problem solvingParticipates in acct mgmt driven ideation sessions w/ clients to engage in creative problem solvingProductionPartners with print producer in production of printed materials to assure continuing creative excellence and accuracy. Ensures copywriters have proofread type, mechanicals, and proofsPartners with broadcast producer in production of broadcast materials. This includes participation in pre prep meetings, preproduction meetings; casting; rewriting copy for ease of delivery or time restrictions; assisting at the production session with primary responsibility for judgment of spoken interpretations by talent. Also, viewing of dailies, attending editing sessions, recording sessions, music recordings and mixing sessions. Attend final screenings to ensure the quality and accuracy of the finished product.Keeps GCD apprised regarding status on creative development, production Client RelationsBuilds strong senior level partnership relationships at the Client director levelWorks with other Directors on key client opportunities, strategies and responses to key nuances which may affect the health of the businessCounsels regularly with Account team to discuss opportunities and potential issues that may impact the client relationship Display expertise in client's business/categoryPresents concepts, copy and visuals to clientsTraining & Staff DevelopmentResponsible for teaching creative staff how to think critically, see creatively & take risksProvides hands-on training in areas of strategic thinking, ideation and skills in presenting / selling ideas, concepts, adsCreates learning environment to encourage staff to try out new ideas, approaches Gives staff consistent feedback relative to skill sets and on the job performanceMakes creative staff recommendations to GCD on hiring, promotions, salary adjustments, bonuses and dismissals based on performance Ensures employee evaluation processes are completed properly & on timeParticipates in new business activity as directed by GCDLeadership SkillsEstablishes leadership role in key business initiatives on assigned accountsProvides individual team member stretch goals to enhance career developmentHelps team members assess improvement areas and receive training opportunities and resources as warrantedResponsible for maintaining talent retention and knowledge management Models team collaborative behavior with other agency departments RequirementsMulticultural Experience is requiredPharmaceutical/RX experience w/ knowledge of MLR & Veeva processes is requiredExtreme attention to detail keeping in mind health, wellness, and pharma design protocolsExceptional organizational skillsEstablished principled leadership and sound business decisionsWell respected in the advertising, media, and marketing industriesImaginative & sound critic who colleagues respect. Tactful in evaluation of workChampion of ideas; encouraging risk-taking to try new approaches Sets an example for the team of high standards in conduct, professionalism, team spirit and work ethic

Created: 2025-01-15