Sr. Manager of Paid Media - UA & Ecommerce

Welcome to Centr - the forefront of fitness and wellness. Founded by Chris Hemsworth, Centr brings together the expertise of digital performance coaching across movement, meals, and mind with a diverse range of premium fitness equipment to empower people to live healthier, happier lives.Headquartered in Los Angeles, with key teams in Melbourne, Australia, and Riverside County - Centr's core values of respect, transparency, accountability, and collaboration are the foundations of our culture. We celebrate the richness that diversity and inclusivity bring to our team, driving us forward in our mission.Who Are You?You are passionate about digital marketing and love delving into customer journeys, acquiring and converting new app users and ecommerce customers - helping these users achieve their wellness goals while also helping Centr achieve its budget goals. You're a seasoned media buyer, with experience in mobile app subscription and ecommerce based businesses, who's ready to lead, build and develop our user acquisition strategies. You have a proven track record of scaling mobile subscription products and experience handling media budgets over $10m. You have excellent interpersonal and communication skills and aren't afraid to roll up your sleeves.Key Responsibilities:Manage mobile user acquisition and ecommerce campaigns on social, search, and programmatic networks.Manage and coach talented UA Manager and provide day-to-day leadership and support.Develop & manage channel-level forecasts based on the annual budget; track and report weekly to management and provide monthly forecasts and media mix plans.Ability to scale budgets with quick wins and optimizations on a monthly basis. Analyze marketing spend and optimize based on campaign results, with the goal of reducing CAC and increasing ROAS.Help the business transition from a media-buying agency to an internal media-buying center of excellence.Campaign Management and Optimization: Oversee and guide the team in planning, launching, monitoring, and analyzing mobile user acquisition campaigns.Ensure campaigns align with user acquisition, activation goals, leveraging data insights to enhance campaign effectiveness and ROI.Support brand awareness campaigns, demand-gen campaigns for retail partners, and app engagement campaigns, leveraging paid search and social as well.Oversee acquisition-based analytics and develop insights for program optimization.Oversee MMP and mobile attribution, and manage deep links and tracking for online and offline efforts. Track impact of paid efforts on organic conversions.Work with the current UA Manager on A/B testing framework, develop hypotheses, prioritize tests, goals, and audiences. Determine the appropriate sample sizes, confidence levels, and timelines for testing. Lead creative strategy to drive media performance. Identify ongoing creative opportunity and spearhead creative development in partnership with the UA Manager and Creative Team.Oversee content and requirements for landing pages, Apple CPP, and Google CSLs; work closely with the product team to align with scheduled build/releases.Ensure best practices and continue to improve the workflow of the UA team, identifying operational efficiencies and managing 3rd party tools.Produce and present strategy, results, and insights to senior leadership.Collaborate with CRM team on user journeys to drive conversions.Work with website and mobile app owners on CRO efforts.Identify and experiment with new channels of acquisition to broaden our reach and hit growth targets.Work across time zones with USA and Australia-based colleagues as needed.Requirements:Bachelor's Degree.7+ years of UA experience.7+ years working with MMPs (Appsflyer experience required).4+ years of ecommerce experience.3+ years of team management experience.Direct experience with mobile subscription products (preferably gaming, fitness, entertainment).A proven track record of scaling media spend from mid six figures to over $1m monthly. Experience buying media via ASA, Google Ads, Meta, Tik Tok, YouTube.Experience with remarketing platforms (Adikteev, Remerge, etc.).Experience managing UA budgets over $5M+.Experience with analytics and BI platforms (GA4, Lookr, Power BI, or similar).In-depth knowledge of acquisition strategies.Ability to effectively prioritize and execute tasks in a fast-paced environment.Critical thinker with a problem-solving mindset.Strong storyteller with experience building compelling and creative campaigns.Excellent interpersonal, presentation, communication, and writing skills.Preferred Qualifications:Experience in startup environments.Experience with mobile ad networks (Applovin, AdMaven, AdMob, Adsterra, InMobi, TapJoy, etc.).Experience with brand awareness and shopper-related paid media campaigns.Experience in the gaming vertical.Prior experience deploying media campaigns in global markets.Why Join Centr?There are so many reasons to join the Centr team, but here are just a few:Competitive salary package, commensurate with your skills and experience.Flexible and balanced hybrid working environment (mix of office and work from home days).Open and modern working environment with a great team.Opportunity to work at the forefront of fitness technology and products.A culture of motivation and collaboration, with a focus on your personal growth.

Created: 2025-01-15