CRM & Loyalty Manager

The CRM & Loyalty Manager will be responsible for developing and implementing strategies that enhance customer engagement and loyalty, with a focus on maintaining and growing our customer base.This role requires an innovative individual who can design and execute impactful CRM and loyalty strategies while collaborating with cross-functional teams to deliver exceptional customer experiences.Key Responsibilities:CRM Strategy & ExecutionDesign and implement CRM strategies to expand the customer base, reduce attrition, and drive repeat business.Develop, maintain, and utilize the CRM database to track performance, identify sales opportunities.Collaborate with internal teams and ensure alignment of CRM initiatives across different channels.Support the development and execution of sales force customer journeys and clienteling programs.Develop CRM KPIs and assist in achieving sales goals.Deliver tailored initiatives to engage and increase loyalty among existing customers, including the creation of data-driven programs and client events.Manage Bloomreach to enhance customer targeting and engagement.Deploy emails to communicate promotional campaigns and customer updates.Oversee the promotional calendar to drive sales and customer engagement.Manage and implement the gift card program.Database acquisition to improve customer segmentation and growth.Loyalty Program ManagementLead the development and implementation of a best-in-class loyalty program, ensuring high engagement and brand loyalty among members.Oversee the operational aspects of the loyalty program, including P&L management, reward structure, and ROI analysis.Design and execute client engagement initiatives, ensuring a seamless and consistent brand experience across all touchpoints.Partner with the CRM team to scale loyalty strategies across North American markets, with a focus on data analysis and member development.Track and measure the effectiveness of loyalty initiatives through KPIs such as participation rates, customer retention, and lifetime value.Implement and enhance the loyalty program, particularly in the complex Paris market.Technical & Analytical OversightCollaborate with the IT team to oversee technical developments and automation within the loyalty program.Continuously analyze customer data to improve client knowledge and adapt strategies to customer behavior.Share insights on customer loyalty trends with senior leadership and cross-functional teams to inform business decisions.Rewards StrategyDevelop and manage the annual rewards plan, ensuring rewards are aligned with customer needs and membership levels.Oversee the day-to-day management of reward offerings, including stock management, communication, and logistics coordination.Analyze reward program performance to optimize offers and enhance customer satisfaction.Customer Service & Retail LiaisonWork closely with the retail teams to address customer feedback, resolve queries, and ensure a high level of satisfaction across the customer journey.Support retail teams in delivering exceptional service, training, and clienteling tools to enhance customer experience.Printemps does not provide work authorization sponsorship for this position. Candidates must have legal authorization to work in the United States at the time of application.Printemps provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Printemps complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company operates.Printemps is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, please contact us at Printemps, we work together with elegance, and we welcome all applicants for this position. We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment. You'll experience our unique French and Luxury culture, along with our brilliant Ambassadors who will support and inspire you.

Created: 2025-01-15