Social Media Marketing Manager

Ready to join a fun tech brand with consistent growth and innovation? Velvet Caviar is looking for a rockstar social media manager who will be responsible for managing all of the brand's social media channels, totaling over 1,200,000 followers! You'll play a key role in marketing as your work will improve the brand's appeal and attract new customers. The ideal candidate is creative, passionate, a strong multi-tasker, and a great team player. This is a great opportunity to join a successful brand with a lot of growth opportunities.ABOUT US:Velvet Caviar is a leading fashion accessories brand with over 1+ million social media followers; established in New York in 2015. We're mostly known for pioneering the tech accessories market with our fashionable phone cases. Our products can be found in national retailers and on hundreds of celebrities and influencers worldwide! Please visit our Instagram at @velvetcaviar and our website, to gain a clearer understanding of the brand and product line.RESPONSIBILITIES:Develop, plan & execute weekly social calendar across all organic social channels - including support for new launches & promotions that align with the brand's seasonal objectivesExecute content planning and creation for social (briefing global studio, outsourcing to freelancers, sourcing UGC, copywriting)Publish daily content on social media channels (Instagram, TikTok, Facebook, etc)Assist the Creative Director on set with social shoots and set preparationLead team meetings for bi-weekly social media content strategy brainstormsManage the community management team to build and nurture the social communityCreate short-form, of-the-moment content for Instagram, Tik Tok, and Social AdsProvide on-site social coverage at events (e.g. brand and press events, etc)Create and manage paid social campaigns to amplify brand new product drops (2-3x month)Lead brand partnerships for social media giveaways (1x month) and email subscriber acquisitionCreate briefs for creator content and ad hoc product promotionsReport on monthly social media performance and analysisAdministrate monthly budget tracking and invoice submissionsDeliver social media guidelines and best practicesMonitor trends in social media tools, applications, channels, design, and strategySKILLS NEEDED:4+ years of social media and/or influencer relations/strategy experience1+ years of iPhone photography/videography experienceBachelor's degree in Marketing or a relevant majorDeep understanding of social channels, tactics, and paid social media tacticsStrong communication and copywriting skillsExperience working in a fast-paced environment with the ability to manage multiple projects with tight timelinesPortfolio of Photos or Videos produced for social mediaExperience in sustaining product interest through creative tacticsExcellent verbal and written communication skillsTeam player who is excited for an opportunity to learn and thrive within a fast-growing companyExperience with analytics and measurement evaluation being able to turn evaluation into plan optimizationExtremely proficient in Google Suite, Google Analytics, and Facebook Business Manager, familiar with Adobe Creative Suite, Monday, and social/ influencer toolsDetailed, organized, and analytical skillsetEntrepreneurial; ability to drive forward with goals independentlyStrong ability to develop and build cooperative working relationships and collaborate with all levels of the organizationBENEFITS:Key player at a quickly growing brandCompetitive salary with bonusesPTO Days + Paid Holidays OffPremium Health Insurance offeredFun office in the heart of BrooklynOnly 2 days in office per weekVelvet Caviar is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Created: 2025-01-15