Digital Marketing Coordinator

CURA Strategies, a leading health care communications and public affairs agency, is looking for a Digital Marketing Coordinator who thrives in fast-paced environments, can pivot between client accounts seamlessly, and brings a tech-savvy, results-driven mindset to join our team. If you live and breathe digital marketing, desire a highly visible leadership position, and want to apply your skills to help transform health care, we want to talk to you. At CURA, our aim is to transform health care through meaningful client work. Working with clients in the areas of mental health, Veterans health, maternal health, opioid addiction, cardiology, kidney disease, and more, we pride ourselves in creating lasting results for clients - and we are looking for someone who shares our passion and believes in our mission.Unburden yourself of tired big-agency politics that offer no clear path for professional growth and join our growing team of talented people who thrive in a fast-paced, evolving environment. Position SummaryThe Digital Marketing Coordinator will work closely with the AVP of Digital Marketing to plan, execute, and optimize integrated digital marketing campaigns that achieve meaningful results for our clients and CURA's growth initiatives. From social media management to email marketing, analytics, and paid media, this role demands a mix of creativity, adaptability, and analytical expertise.ResponsibilitiesDigital Campaign Management: Support the development, implementation, and optimization of integrated campaigns across social media, email, paid media, and text marketing channels.CRM and Email Marketing: Create and manage CRM workflows and campaigns using platforms like HubSpot or ActiveCampaign, and segment audiences to craft personalized, high-impact messaging.Behavioral Analytics and Reporting: Use tools like Google Analytics (GA4), Hotjar, or VWO to track campaign performance, generate insights, and recommend optimizations.Content Creation and Social Media Management: Develop compelling content in collaboration with creative teams to meet campaign objectives, and manage organic and paid social media efforts.Paid Media Campaigns: Assist in the development and execution of paid media campaigns across platforms like Google Ads, Meta, and LinkedIn.Collaboration and Coordination: Work cross-functionally with creative, strategy, and client leads to ensure campaigns meet deadlines, client expectations, and performance goals.QualificationsBachelor's degree in marketing, communications, or a related field.1-2 years of digital marketing experience, preferably within an agency setting.Experience with CRM platforms like HubSpot, ActiveCampaign, or PipeDrive.Proficiency in analytics tools such as GA4 and familiarity with behavioral analytics tools (Hotjar, VWO, etc.).Strong familiarity with paid media platforms like Meta Ads, LinkedIn Campaign Manager, and Google Ads.Content creation experience using tools like Canva or Adobe Creative Suite is a plus.Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.Excellent written and verbal communication skills.What We OfferUnlimited PTO after one year of employmentWeekly free lunches (plus lots of free snacks and drinks in the office!)Robust health benefits program401K with company matchFlexible work hours / hybrid work environmentWorkplace and off-site social gatherings and company retreatsProfessional learning and development opportunitiesPaid maternity/paternity leaveTransportation stipendPaid one-month sabbatical after 5 yearsABOUT CURACURA Strategies is an integrated strategic communications and public affairs agency exclusively focused on health care and wellness.Our name, CURA - Latin for care, concern, and attention to others - exemplifies our mission: to work with clients to transform the health care system and improve lives. Whether our client is a business, a nonprofit or a government agency, we believe that taking transformative action to improve people's lives is always the winning strategy. Our culture is built on a love for transforming health care through integrated communications, a desire to proactively serve and contribute, and strong partnership with our clients to deliver results.Led by a bipartisan team of DC communications veterans, our approach has received considerable notice from industry peers. Since its launch in 2016, the company has received numerous awards and recognition, including:PRovoke Media, North American Boutique Agency of the Year (2023)PRWeek, Outstanding Boutique Agency of the Year, Finalist (2023)PR News, Top Places to Work in PR (2020)PRovoke Media's Global and North American New Agency of the Year (2018)American Business Award's Silver Stevie for Startup of the Year (2018)TRAITS WE ADMIRE IN OUR TEAM MEMBERSA passion for improving health care and driving smart creative campaigns to achieve transformational changeResults-focused approach, and the ability to work closely with senior members of the team to manage and execute a campaign to successA leader with a proactive, positive attitude toward client service and team management.Responsive, dependable and accountable to team members and clients, and willing to do whatever it takes to get the job done"”someone who doesn't take no for an answerEnthusiasm about the unlimited growth opportunities that come with being a member of a fast-growing start-up firm and wants to stay for the long-termMission-minded and excited to join the CURA family, which works hard to do good work (and has fun doing it)Not shy in sharing bold opinions, but respectful of the bipartisan nature of our firm

Created: 2025-01-15