Senior Digital Media Specialist

Location: San Diego, CA | Indianapolis, IN Area | Freelance / Remote / Hybrid Position: Senior Digital Media SpecialistJob Description:CSBimpact is a small but mighty marketing agency based in San Diego with a digital outpost in Indianapolis. Our team is growing and we're looking for an individual to join our digital marketing department to help us support our top-tier clients. We are seeking a growth-minded Senior Digital Media Specialist to lead our paid search, paid social, and display advertising efforts. This role is critical in driving successful client campaigns and directly impacting our clients' growth through data-driven digital strategies. The ideal candidate will be experienced in managing cross-channel paid media campaigns, from strategy development to hands-on execution and team leadershipWhy this Role Is Important:Paid media is a key component of our clients' growth strategies. This role ensures our paid digital efforts align with client goals, delivering measurable results through precise targeting and budget management. The Senior Digital Media Specialist will bring expertise to help maximize return on investment for our clients and serve as a strategic leader in the ever-evolving landscape of digital marketing.You will be a good fit if:Your career began at a fast-paced marketing agency where you've gained solid foundational skills but haven't had the chance to take on new challenges or grow beyond the basics.You currently manage campaigns for 20+ clients at a time and are craving the opportunity to focus on fewer clients, allowing you to deliver more strategic, impactful work.You provide digital marketing expertise for a local media vendor, such as a TV or radio station, and are looking to transition to a role with broader marketing opportunities and more ownership over results.You're part of a company's marketing team, but feel held back by a lack of innovation, creativity, or clear direction"”or you're simply ready to leave an industry that doesn't excite you.Key Responsibilities:Paid Media Strategy & Execution: Develop and lead paid search, paid social, and display advertising campaigns across platforms such as Google Ads, Meta, TikTok, StackAdapt, LinkedIn, and more.Campaign Optimization & Reporting: Utilize analytics tools to track campaign performance and optimize for key metrics. Provide regular performance insights and recommendations.Budget Management: Allocate budgets effectively, perform bid adjustments, and manage daily spending to meet or exceed client KPIs.Client Strategy & Collaboration: Work closely with account managers, internal teams, and clients to ensure alignment between paid media strategies and business objectives. Own the result.Media Planning & Forecasting: Create media plans, determine budget allocations, and provide accurate forecasts for client campaigns.Innovation & Best Practices: Stay updated with industry trends and ensure the team implements best practices in all paid media efforts.Standard SoftwareProductivity Suite: Google G Suite (Docs, Sheets, Slides)Digital Communication: Zoom / Slack / Outlook (Office 365)Project Management: Instant Messaging: SlackQualifications & ExperiencePrior experience in account management or client-facing roles in the performance marketing industryStrong understanding of performance marketing metrics and KPIsExcellent communication and interpersonal skillsProven ability to build and maintain relationships with clientsStrong analytical and problem-solving skillsAbility to work independently and as part of a teamDemonstrates a forward-thinking approach to problem-solvingActively seeks opportunities to contribute beyond assigned tasks3+ years of experience in managing paid digital campaigns across search, social, and display channels. Experience in healthcare, finance, and/or non-profit sectors would be a bonus. Tools & Platforms: Extensive hands-on experience with platforms such as Google Ads (including Search, Display, YouTube), Meta Ads Manager (Facebook & Instagram), LinkedIn Ads, TikTok Ads, and Microsoft Advertising (Bing Ads). Familiarity with tools like Google Tag Manager, Google Data Studio, and Google Analytics (GA4).Budget & Bidding Expertise: Proven experience managing monthly budgets and optimizing bids and budgets to meet or exceed campaign KPIs.Ad platform certifications are preferred but not required.Strategic Thinking: Ability to develop comprehensive paid media strategies that align with client business objectives and drive measurable growthWhat CSBimpact Offers / Why UsExcellent Benefits Package Including Medical, Dental, and Vision; 401(k) match; and Company-Paid Life Insurance PolicyProfit Bonus OpportunityCasual Dress CodePet-Friendly OfficeFlexibility for hybrid work after an introductory periodWe're a close-knit team of high achievers that thrives on providing our clients with top-notch marketing efforts. The character and enthusiasm of others asked to join our team are as important as prior experience. Our hard work pays off by attracting clients that are engaged in doing good things: financial wellness or personal well-being for people; doing good things for the environment; non-profit organizations that help the communities they serve flourish.We're all hard-working and focused on excellence, but we also strive to make sure we have balance in our lives so that work-related efforts are balanced against other important life priorities and passions. We're all comfortable in the newly changed remote work world, but also relish regular facetime that helps us stay connected to one another.Dogs. We all love dogs.

Created: 2025-01-15