Paid Media Manager

Welcome aboard VSSL. It's pronounced "vessel", but we're more than a ship"”we're a fast, agile digital agency of brand builders, campaign makers, website creators, and more. Our mission is to set the course for our clients, creating bold digital marketing experiences that propel brands to success. Our crew brings vision, strategy, spirit, and loyalty to the challenge of helping clients stand out in today's aggressive, crowded, and fast-changing digital world.We're seeking a creative and analytical full-time Paid Media Manager to join our team. With a strong background and passion for performance marketing, the Paid Media Manager will execute campaign strategies, optimize demand generation funnels, and manage client budgets while providing in-depth account analysis and reporting. This role will own their own accounts in addition to directly supporting the paid media leadership team. The Paid Media Manager will work closely with the account management team to develop strategic action plans focused on client objectives. This role also involves collaborating with the creative team, putting your personal touches on clients ads.The ideal candidate is creatively-minded and performance-driven, with a strong ability to collaborate and solve problems. Applicants should have a solid understanding of paid search advertising, particularly in b2b marketing, along with skills in data analysis and performance trends. Experience in developing search marketing creatives and professional experience working with Google Advertising platforms and Facebook/Meta is required. Preferred experience includes working within LinkedIn, Reddit, Bing and YouTube. ResponsibilitiesManage search campaigns A-Z, including building, optimizing, and adjusting search campaigns across platforms like Google Ads to ensure ROI meets client goals Analyze performance data and provide intelligent analysis and actionable insights based on search performance data to refine strategies and improve resultsDetermine client benchmarking by developing and implementing optimizations to meet client KPI's in the quickest time possible through paid search channelsImprove and enhance existing search and social media processes, innovating new strategies and techniques for better performanceManage and execute on campaigns across multiple channels such as the Google ad network, Facebook/Meta, and othersOwn search strategy and execution for each client, aiming to hit or surpass their goalsCommunicate effectively with your team and clients, staying accountable, highlighting wins and lossesOversee client budgets for search campaigns, advising on adjustments based on performance and overall returnCraft search strategies tailored to client goals and proactively troubleshoot dips in performanceApply knowledge of the marketing funnel to understand where search plays a critical roleBuild, nurture and maintain strong relationships with multiple clients, ensuring their needs are metIdentify opportunities for expanding search services and conducting strategic audits to enhance client campaign performanceCollaborate with the creative team to brainstorm and develop search ad content that aligns with client needsNavigate attribution within partner platforms including Looker Studio and GA4, to assess campaign performance accuratelyOther applicable or related duties as assignedRequirementsB.S./B.A. in Marketing, Digital Media or a related field3-5+ years of experience in paid searchUnderstanding and appreciation for an entrepreneurial environment and the resilience required to succeed Ability to craft search strategies based on client goals and troubleshoot performance issues effectively Strong communication skills with a focus on accountability and transparencyProven ability to build and sustain rapport with multiple clientsHigh level of comfort with search advertising platforms and analytical toolsHigh level of self-accountability to ensure work is done well and team goals are metOperate independently in Google Ads and analytics platforms to optimize search campaign performanceNice to HavesExperience with:HotjarCallRailUnbounceGoogle Tag ManagerGoogle Ads certificationExcel certificationSalesforce / HubSpot experienceAd copywritingBilingual a plus!Make Sure We're Your Kind of CrewThis crew succeeds because we've got each other's backs. We're quick to offer help and accept it when needed. We're flexible enough to wear whatever hat needs wearing. And we love a good fight"”if it's for the crew, our clients, or an idea we believe in. That's how we get to our destination: working as one crew to build lasting brands that stand out.Every member of the VSSL crew lives by our values:We are One CrewThe strongest crew is one that works (and celebrates) together. That's because none of us is as smart as all of us. Through everything, we always have each others' backs.Communication is Our CompassClear communication is our guide. We're open with our thoughts and open-minded towards others. We're always respectful"”but we don't sugarcoat s t.Quality is our CourseOur people and our work are our greatest assets. That's why we don't compromise when it comes to our crew, our clients, and our work. We deliver the best"”every damn time.All Hands on DeckWe know how to solve problems together by staying focused on creative solutions. We aren't fazed by challenges or risk-taking. In fact, that's where we thrive.Up Spirits!We're a tight-knit group"”we celebrate our wins and have fun along the way. Each crew member contributes to our collective success. "Up Spirits!" is our rally cry when the grog starts flowing.Caring for our CrewWe were named one of San Diego's Best Companies to work for in 2022 and 2023, and one of San Diego's Best and Brightest Companies to Work For in 2018 and 2019. Benefits include:Medical, Dental, and Vision401(k) matchFlexible Spending AccountGenerous PTO9 Paid Holidays, with a holiday shutdownBi-annual profit sharingCommunications stipendFun company events and volunteer opportunitiesWe strongly promote diversity, equity, and inclusion through our grassroots program, which cultivates an inclusive workplace and empowers our team to make positive change through education, discussion, and giving back. This includes regular team learning, with donation and volunteer opportunities. We provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression.PLEASE NOTE: We take hiring very seriously. Although we are unable to follow up with every applicant, we do our best to run a thorough process for candidates to identify potential fits.

Created: 2025-01-15