Senior Performance Marketing Manager

OverviewSeeking a data-driven and results-oriented Performance Marketing Manager to oversee and optimize our paid media, SEO, and SEM strategies to drive growth and maximize ROI. The focus will be on driving performance through data-driven strategies, optimizing campaigns, and achieving key performance indicators (KPIs). They will oversee a team of SEO & SEM specialists.This is an exciting opportunity to shape and grow a dynamic brand by leading innovative media strategies and optimizing performance.Key Responsibilities: ?Ad Strategy: Oversee and optimize paid social and digital advertising strategies to meet revenue and performance goals.?Paid media: Develop and execute multi-channel paid media plans to drive awareness, engagement, and conversion (including meta/TikTok, and non-social channels).?Media Relationships: Build and manage relationships with media partners to enhance reach and performance.?Audience Targeting & Growth: Develop and refine audience targeting and segmentation strategies to reach key demographics.?SEO: Lead SEO team initiatives to improve organic rankings, drive traffic, and increase conversions.?SEM: Lead team for development of SEM campaigns, keyword targeting, bid optimization, and ad performance analysis.?Collaborate with an SEO Specialist and SEM Specialist to align strategies with broader marketing goals.?Analytics: Monitor and analyze campaign performance with analytics partner to uncover insights and opportunities.?Lead team to leverage A/B testing and conversion rate optimization techniques to improve performance.?Budget Management: allocate, manage and track budgets effectively across channels, ensuring maximum ROI. ?Test & Learn: Evaluate opportunities to scale performance & growth.?Trends & Innovation: Informed of emerging trends, technologies, and tools to keep strategies competitive.?Manage and develop an SEO Specialist and SEM Specialist, ensuring alignment with performance goals. Provide mentorship and feedback to drive continuous improvement and growth.?Qualifications:- 4+ Years in Performance Marketing roles- Bachelor's degree Skills:Paid Media Management: Proficiency with platforms such as Meta Ads, TikTok Ads, Google Ads, and Display Networks.SEO Expertise: Strong knowledge of SEO best practices, tools (e.g., SEMrush, Moz), and optimization techniques.SEM Proficiency: Expertise in PPC strategies, keyword research, bid management, and performance tracking.Analytics Tools: Hands-on experience with Google Analytics, Google Tag Manager, and data visualization tools like Looker or Tableau.Audience Targeting Tools: Experience with CRM systems and audience segmentation tools.Conversion Rate Optimization (CRO): Familiarity with A/B testing tools like Optimizely or VWO.Budget Management: Ability to forecast, allocate, and manage budgets effectively.Project Management Tools: Proficiency in project management tools such as, Trello, Asana, or .Team Management: Proven leadership experience with direct reports and cross-functional teams.Data-Driven Mindset: Ability to interpret data, develop insights, and create actionable plans.Communication Skills: Strong verbal and written communication skills to align and present strategies to stakeholders.Adaptability & Innovation: Ability to stay agile in a fast-paced environment, evaluating and adopting new tools and trends.About ZomeeZomee is committed to supporting mothers through their breastfeeding journey and all stages of motherhood. Zomee develops innovative, reliable, and user-friendly products that empower women to care for their babies and themselves with confidence and convenience. Based in Pompano Beach, Florida, Zomee is driven by a passionate team that understands the evolving needs of today's moms. We are a woman-owned and family-run business with a strong culture of entrepreneurial spirit and high quality above all else. Join us in our exciting mission to empower and uplift mothers with impactful solutions that make a real difference in the lives of families.

Created: 2025-01-15